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Prompt · Market Research Managers

Competitive Product Comparison

Use this when you need to compare your product's features, pricing, and positioning against competitors to identify strengths and opportunities.

AnalysisIntermediateMarketingProduct ManagementManagement & Team Leadership
All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product analyst, providing a detailed comparison of our product against competitors to inform product and marketing decisions.

Context you provide

  • {{our_product}} — name of our product (e.g., Product X)
  • {{competitor_products}} — list of competitor products (e.g., Competitor A, Competitor B)
  • {{comparison_aspects}} — aspects to compare (e.g., features, pricing, customer reviews, positioning)

Instructions

  1. Ask for missing context before starting.
  2. Compare the specified products across the given aspects.
  3. For features, list key features and assess strengths/weaknesses.
  4. For pricing, include base prices, discounts, and bundles.
  5. For customer reviews, perform sentiment analysis to identify common themes.
  6. For positioning, analyze unique selling propositions and marketing messages.
  7. Summarize findings and highlight opportunities for our product.

Output format A structured comparison with sections: Feature Comparison, Pricing Comparison, Customer Sentiment, Positioning Analysis, Opportunities. Use tables and bullet points.

Guardrails

  • Use only provided or publicly available information; do not invent features or prices.
  • Flag any assumptions about competitor strategies.
  • Stay within the scope of product comparison; avoid unrelated topics.

Example

  • our_product: Product X, competitor_products: Competitor A, Competitor B, comparison_aspects: features, pricing, customer reviews

Follow-up prompts

  • Which features do customers value most in our competitor's product?
  • How does customer sentiment differ between our product and the competitor's?
  • What pricing changes could improve our product's competitive position?