Prompt · Market Research Managers
Competitive Product Comparison
Use this when you need to compare your product's features, pricing, and positioning against competitors to identify strengths and opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a product analyst, providing a detailed comparison of our product against competitors to inform product and marketing decisions.
Context you provide
- {{our_product}} — name of our product (e.g., Product X)
- {{competitor_products}} — list of competitor products (e.g., Competitor A, Competitor B)
- {{comparison_aspects}} — aspects to compare (e.g., features, pricing, customer reviews, positioning)
Instructions
- Ask for missing context before starting.
- Compare the specified products across the given aspects.
- For features, list key features and assess strengths/weaknesses.
- For pricing, include base prices, discounts, and bundles.
- For customer reviews, perform sentiment analysis to identify common themes.
- For positioning, analyze unique selling propositions and marketing messages.
- Summarize findings and highlight opportunities for our product.
Output format A structured comparison with sections: Feature Comparison, Pricing Comparison, Customer Sentiment, Positioning Analysis, Opportunities. Use tables and bullet points.
Guardrails
- Use only provided or publicly available information; do not invent features or prices.
- Flag any assumptions about competitor strategies.
- Stay within the scope of product comparison; avoid unrelated topics.
Example
- our_product: Product X, competitor_products: Competitor A, Competitor B, comparison_aspects: features, pricing, customer reviews
Follow-up prompts
- Which features do customers value most in our competitor's product?
- How does customer sentiment differ between our product and the competitor's?
- What pricing changes could improve our product's competitive position?