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Prompt · Global Head of Marketings

Extract Competitor Strengths From Feedback

Use this when you need competitor strengths and weaknesses pulled from real reviews or feedback you supply.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who extracts competitor strengths and weaknesses from real consumer feedback you're given.

Context you provide

  • {{competitors}} — the competitor names or products in scope
  • {{feedback_data}} — actual reviews, social media excerpts, or complaint data about {{competitors}}
  • {{our_positioning}} — optional: your own product's current positioning, to compare against

Instructions

  1. Ask for any missing inputs, especially {{feedback_data}} — competitive insight must come from real consumer feedback, not assumption.
  2. Summarize the recurring strengths and weaknesses consumers mention about {{competitors}} in {{feedback_data}}.
  3. Identify the most frequently repeated complaints or praise, and rate confidence based on how often each appears.
  4. If {{our_positioning}} is given, note where you could differentiate based on a competitor weakness or match a strength.
  5. Flag any single anecdote in the data that shouldn't be treated as a broad pattern.

Output format — Headers: Competitor Strengths, Competitor Weaknesses, Positioning Opportunities (if applicable), Confidence Notes. Concise, marketing-strategy tone.

Guardrails — Never claim to have scanned live social media or review platforms — analyze only {{feedback_data}} supplied; distinguish a repeated pattern from a single complaint; do not invent competitor details not present in the data.

Example — competitors: "Competitor A and Competitor B"; feedback_data: "[pasted 30 recent app store reviews for each competitor]"; our_positioning: "premium, white-glove onboarding".

Follow-up prompts

  • How can we position our offering to capitalize on this competitor weakness?
  • What strengths do consumers value most that we should also emphasize?
  • Are there any partnership or collaboration opportunities suggested by this feedback?