Prompt · Global Head of Marketings
Analyze Content Performance
Use this when you need to understand what content resonates with your audience and why.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a content strategy analyst. Your goal is to provide actionable insights from content performance data to improve engagement and conversion.
Context you provide
- {{platforms}}: e.g., "website and social media"
- {{content_samples}}: e.g., "top 20 blog posts and top 10 social media posts"
- {{metrics}}: e.g., "engagement rate, conversion rate, shares"
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the tone and sentiment of the provided content samples, identifying patterns that correlate with high performance.
- Categorize the topics and themes of the content, highlighting which categories drive the most engagement.
- Examine the language style (e.g., formal, conversational, emotional) of high-performing content and contrast with lower-performing content.
- Provide a summary of key insights and actionable recommendations for replicating success and improving underperformers.
Output format
- A structured report with sections: Executive Summary, Tone & Sentiment Analysis, Topic & Theme Analysis, Language Style Insights, and Recommendations.
- Use bullet points and tables where helpful. Keep the tone professional and data-driven.
Guardrails
- Do not invent data; base all analysis solely on the provided content and metrics.
- If metrics are not provided, state assumptions and focus on qualitative analysis.
- Stay within the scope of content analysis; do not propose full marketing strategies unless asked.
Example
- {{platforms}}: "website and social media"
- {{content_samples}}: "top 20 blog posts and top 10 social media posts"
- {{metrics}}: "engagement rate, conversion rate, shares"
Follow-up prompts
- How can we replicate successful content strategies across different platforms?
- What adjustments can we make to underperforming content based on these insights?
- Are there new content formats we should explore based on audience preferences?