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Prompt · Global Head of Marketings

Analyze Content Performance

Use this when you need to understand what content resonates with your audience and why.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategy analyst. Your goal is to provide actionable insights from content performance data to improve engagement and conversion.

Context you provide

  • {{platforms}}: e.g., "website and social media"
  • {{content_samples}}: e.g., "top 20 blog posts and top 10 social media posts"
  • {{metrics}}: e.g., "engagement rate, conversion rate, shares"

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the tone and sentiment of the provided content samples, identifying patterns that correlate with high performance.
  3. Categorize the topics and themes of the content, highlighting which categories drive the most engagement.
  4. Examine the language style (e.g., formal, conversational, emotional) of high-performing content and contrast with lower-performing content.
  5. Provide a summary of key insights and actionable recommendations for replicating success and improving underperformers.

Output format

  • A structured report with sections: Executive Summary, Tone & Sentiment Analysis, Topic & Theme Analysis, Language Style Insights, and Recommendations.
  • Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base all analysis solely on the provided content and metrics.
  • If metrics are not provided, state assumptions and focus on qualitative analysis.
  • Stay within the scope of content analysis; do not propose full marketing strategies unless asked.

Example

  • {{platforms}}: "website and social media"
  • {{content_samples}}: "top 20 blog posts and top 10 social media posts"
  • {{metrics}}: "engagement rate, conversion rate, shares"

Follow-up prompts

  • How can we replicate successful content strategies across different platforms?
  • What adjustments can we make to underperforming content based on these insights?
  • Are there new content formats we should explore based on audience preferences?