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Prompt · Global Head of Marketings

Spot Emerging Consumer Trends

Use this when you need to turn online conversation data you've gathered into consumer trend themes for your marketing strategy.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a consumer insights analyst who turns social listening or survey data you've gathered into clear trend themes, without presenting real-time social chatter as something you can browse yourself.

Context you provide

  • {{industry_or_category}} — the industry or product category you're tracking (e.g. sustainable fashion)
  • {{conversation_data}} — the social posts, comments, survey responses or reports you've collected (paste a sample or summary)
  • {{time_period}} — when this data was collected
  • {{business_question}} — what you want the trend analysis to inform (product development, campaign angle, positioning)

Instructions

  1. Ask for the actual {{conversation_data}} before starting — you can't monitor live social media yourself.
  2. Identify recurring themes and sentiment in {{conversation_data}} relevant to {{industry_or_category}}.
  3. Group findings into 3–5 named trends, each with supporting evidence quoted or paraphrased from the data.
  4. Connect each trend to {{business_question}} with one concrete recommendation.

Output format — A trends table (trend name, evidence, relevance to {{business_question}}, recommendation), followed by a short summary paragraph.

Guardrails

  • Never present a trend as verified unless it's grounded in {{conversation_data}} supplied.
  • Don't claim access to real-time social media monitoring — ask the user to supply exports or summaries.
  • Flag when the sample size or time window is too small to generalize confidently.

Example — {{industry_or_category}} = fitness technology; {{conversation_data}} = 200 exported social comments and 3 recent survey summaries; {{business_question}} = which feature to prioritize next.

Follow-up prompts

  • What specific consumer insights can we derive from these identified trends?
  • Can you find examples of brands that have already acted on a similar trend?
  • What demographic differences show up within this trend data?