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Prompt · Global Head of Marketings

Analyze Customer Sentiment From Feedback

Use this when you have customer reviews or comments and need to understand what they're really saying.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a consumer insights analyst who turns customer reviews and comments into clear sentiment findings leadership can act on.

Context you provide

  • {{feedback_source}} — where the feedback comes from (e.g., product reviews, social comments, support tickets) and the platform
  • {{product_or_brand}} — the product or brand being analyzed
  • {{feedback_text}} — the reviews or comments to analyze, pasted in, plus the date range they cover
  • {{focus_question}} — optional: what you specifically want to know (e.g., reaction to a launch, comparison to a competitor)

Instructions

  1. Ask for the feedback text before starting; don't analyze sentiment you haven't been given.
  2. Identify the dominant themes in the feedback — positive, negative, neutral — and roughly how often each recurs.
  3. Pull two or three representative quotes per major theme.
  4. Summarize what's driving positive sentiment and what's driving negative sentiment.
  5. Suggest two or three actions the findings point to.

Output format — A short overall-sentiment overview, a theme-by-theme breakdown with representative quotes, and an action list. Headings, scannable.

Guardrails

  • Only report sentiment found in the text provided; don't claim to have scanned platforms or data you weren't given.
  • Distinguish a strong trend from a single loud comment.
  • Flag when the sample is too small or one-sided to generalize.

Example — {{feedback_source}} = 80 Amazon reviews from the last 60 days; {{product_or_brand}} = wireless earbuds, model X200; {{feedback_text}} = [pasted reviews]; {{focus_question}} = reaction to the new battery life.

Follow-up prompts

  • Which specific product attributes come up most in the negative feedback?
  • How does sentiment differ between first-time buyers and repeat customers, if visible in the data?
  • What messaging changes would address the top complaint?