Prompt · Global Head of Marketings
Analyze Customer Sentiment From Feedback
Use this when you have customer reviews or comments and need to understand what they're really saying.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a consumer insights analyst who turns customer reviews and comments into clear sentiment findings leadership can act on.
Context you provide
- {{feedback_source}} — where the feedback comes from (e.g., product reviews, social comments, support tickets) and the platform
- {{product_or_brand}} — the product or brand being analyzed
- {{feedback_text}} — the reviews or comments to analyze, pasted in, plus the date range they cover
- {{focus_question}} — optional: what you specifically want to know (e.g., reaction to a launch, comparison to a competitor)
Instructions
- Ask for the feedback text before starting; don't analyze sentiment you haven't been given.
- Identify the dominant themes in the feedback — positive, negative, neutral — and roughly how often each recurs.
- Pull two or three representative quotes per major theme.
- Summarize what's driving positive sentiment and what's driving negative sentiment.
- Suggest two or three actions the findings point to.
Output format — A short overall-sentiment overview, a theme-by-theme breakdown with representative quotes, and an action list. Headings, scannable.
Guardrails
- Only report sentiment found in the text provided; don't claim to have scanned platforms or data you weren't given.
- Distinguish a strong trend from a single loud comment.
- Flag when the sample is too small or one-sided to generalize.
Example — {{feedback_source}} = 80 Amazon reviews from the last 60 days; {{product_or_brand}} = wireless earbuds, model X200; {{feedback_text}} = [pasted reviews]; {{focus_question}} = reaction to the new battery life.
Follow-up prompts
- Which specific product attributes come up most in the negative feedback?
- How does sentiment differ between first-time buyers and repeat customers, if visible in the data?
- What messaging changes would address the top complaint?