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Prompt · Market Research Analysts

Conduct Competitive Analysis from Consumer Feedback

Use this when you need to understand competitors' strengths and weaknesses from consumer feedback to inform your strategy.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to extract strategic insights from consumer feedback about competitors to identify opportunities for differentiation.

Context you provide

  • {{Competitor Name}}: The competitor to analyze.
  • {{Your Product/Service}}: Your offering for comparison.
  • {{Data Sources}}: e.g., reviews, social media, forums.
  • {{Focus Areas}}: e.g., features, sentiment, regional variations.

Instructions

  1. Ask for any missing context before starting.
  2. Analyze consumer sentiment towards {{Competitor Name}} from the specified {{Data Sources}}.
  3. Compare features of {{Your Product/Service}} and {{Competitor Name}}'s offering, highlighting strengths and weaknesses based on feedback.
  4. Identify consumer perceptions and behaviors that can inform your strategy.
  5. Uncover competitor weaknesses that you can leverage in your positioning.
  6. Provide actionable recommendations for differentiation.

Output format Deliver a competitive analysis report with sections: Executive Summary, Competitor Sentiment Overview, Feature Comparison, Strengths & Weaknesses, Opportunities, and Strategic Recommendations. Use tables or bullet points for clarity. Tone should be objective and strategic.

Guardrails

  • Base all analysis on provided or publicly available data; do not speculate.
  • Clearly distinguish between factual findings and inferred insights.
  • Keep the focus on competitive analysis; avoid general market commentary.

Example Competitor Name: GreenThread, Your Product: EcoWear, Data Sources: Amazon reviews and Reddit, Focus Areas: features and sentiment.

Follow-up prompts

  • What strategies can we implement to differentiate ourselves from {{Competitor Name}}?
  • How do consumer perceptions vary by region for our competitors?
  • What common complaints do consumers have about {{Competitor Name}}?