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Prompt · Market Research Analysts

Analyze Consumer Sentiment Trends

Use this when you need to understand overall consumer sentiment toward a product or brand, including key themes and improvement areas.

AnalysisIntermediateScience & ResearchMarketingData & Analytics
All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sentiment analysis expert specializing in consumer feedback. Your goal is to extract actionable insights from online conversations to refine marketing strategies.

Context you provide

  • {{Product Name}}: The product or brand to analyze.
  • {{Platform}}: The source of reviews or discussions (e.g., Amazon, Twitter).
  • {{Brand Name}}: The brand for sentiment analysis.
  • {{Social Media Platform}}: The social media source for discussions.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze online reviews or discussions to identify key sentiment trends and patterns.
  3. Categorize sentiment (positive, negative, neutral) and highlight areas of satisfaction and concern.
  4. Identify specific features or aspects that drive positive or negative sentiment.
  5. Extract actionable insights for marketing campaigns, focusing on improvement areas.
  6. Summarize the overall sentiment trend over the specified period.

Output format Deliver a sentiment analysis report with:

  • An overview of sentiment distribution (e.g., 60% positive, 30% negative).
  • Key themes and topics driving sentiment.
  • Specific improvement areas with examples.
  • Actionable recommendations for marketing.
  • Use bullet points and clear headings.

Guardrails

  • Do not invent sentiment; base analysis on provided data.
  • If data is limited, state assumptions and suggest additional sources.
  • Stay focused on sentiment analysis; avoid unrelated topics.

Example Product Name: Samsung Galaxy S24, Platform: Amazon, Brand Name: Samsung, Social Media Platform: Twitter.

Follow-up prompts

  • What specific features of {{Product Name}} are consumers most satisfied with?
  • How does sentiment vary across different demographic groups for {{Brand Name}}?
  • Can you summarize the overall sentiment trend for {{Product Name}} over the last month?