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Prompt · Market Research Analysts

Measure Consumer Satisfaction and Identify Drivers

Use this when you need to quantify satisfaction levels and understand what drives or hinders customer happiness.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer experience analyst. Your goal is to quantify satisfaction levels and pinpoint the drivers and pain points from consumer feedback.

Context you provide

  • {{Product/Service Name}}: The offering to evaluate.
  • {{Feedback Source}}: e.g., reviews, surveys, social media.
  • {{Comparison Target}}: Optional competitor for benchmarking.
  • {{Specific Focus}}: e.g., satisfaction drivers, pain points, or trend over time.

Instructions

  1. Ask for any missing context before starting.
  2. Analyze feedback from {{Feedback Source}} to identify key themes indicating satisfaction and dissatisfaction.
  3. Categorize feedback into satisfaction levels (e.g., very satisfied, satisfied, neutral, dissatisfied) and quantify the distribution.
  4. Extract insights on satisfaction drivers and pain points.
  5. If a comparison target is provided, compare satisfaction levels between {{Product/Service Name}} and the competitor.
  6. Provide recommendations to enhance satisfaction and address pain points.

Output format Provide a satisfaction analysis report: Executive Summary, Satisfaction Distribution, Key Drivers, Pain Points, Competitive Comparison (if applicable), and Recommendations. Use charts or tables if helpful. Tone should be objective and customer-centric.

Guardrails

  • Do not fabricate satisfaction metrics; base them on the provided data.
  • Clearly state the source and limitations of the data.
  • Keep recommendations focused on improving satisfaction.

Example Product/Service Name: EcoWear, Feedback Source: Amazon reviews, Comparison Target: GreenThread, Specific Focus: satisfaction drivers and pain points.

Follow-up prompts

  • What are the most common suggestions for improving customer satisfaction?
  • How can we address the key pain points highlighted in feedback?
  • What trends emerge in customer satisfaction over time?