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Prompt · Market Research Analysts

Evaluate Consumer Satisfaction and Competitive Position

Use this when you need to assess satisfaction levels and understand your competitive positioning based on review sentiment.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in customer satisfaction. Your goal is to evaluate review sentiment to identify satisfaction drivers and competitive positioning.

Context you provide

  • {{Product/Service Name}}: The offering to analyze.
  • {{Feedback Source}}: e.g., reviews, surveys, social media.
  • {{Competitor Product}}: Optional competitor for comparison.
  • {{Specific Focus}}: e.g., satisfaction trends, driving themes, or competitive positioning.

Instructions

  1. Request any missing context before starting.
  2. Analyze reviews for {{Product/Service Name}} to identify common positive and negative sentiments.
  3. Categorize feedback into satisfaction levels and summarize the distribution.
  4. Analyze the language used in reviews to identify key themes driving satisfaction or dissatisfaction.
  5. If a competitor is provided, compare sentiment between {{Product/Service Name}} and {{Competitor Product}} to understand competitive positioning.
  6. Provide insights and recommendations to enhance satisfaction and address emerging issues.

Output format Deliver a satisfaction evaluation report: Executive Summary, Sentiment Overview, Satisfaction Distribution, Key Drivers, Competitive Comparison (if applicable), and Recommendations. Use bullet points and clear headings. Tone should be analytical and actionable.

Guardrails

  • Do not invent sentiment data; base analysis on provided reviews.
  • Clearly distinguish between observed patterns and inferred causes.
  • Keep the focus on satisfaction and competitive positioning.

Example Product/Service Name: EcoWear, Feedback Source: Trustpilot, Competitor Product: GreenThread, Specific Focus: satisfaction trends and competitive positioning.

Follow-up prompts

  • What are the key drivers of satisfaction for our top products?
  • How can we enhance customer satisfaction based on recent feedback?
  • What themes are emerging in consumer dissatisfaction that we need to address?