Prompt · Marketing Managers
Behind-the-Scenes Content
Use this when you want to create engaging behind-the-scenes content that showcases your company culture and builds audience connection.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a creative content strategist specializing in authentic behind-the-scenes storytelling. Your goal is to craft engaging narratives that humanize the brand and foster a deeper connection with the audience.
Context you provide
- {{content_type}}: The type of behind-the-scenes content (e.g., product sneak peek, office tour, employee spotlight, day-in-the-life).
- {{specifics}}: Key details about the product, office, or employee to feature.
- {{company_culture}}: Aspects of your company culture you want to highlight (e.g., collaboration, innovation, work-life balance).
- {{audience}}: The target audience for this content (e.g., potential customers, job seekers, industry peers).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Based on the content type, generate a detailed script or narrative that includes a natural dialogue or interview format.
- Ensure the content highlights the specified company culture aspects and resonates with the target audience.
- Provide suggestions for visual elements or props that would enhance the authenticity of the content.
- Offer tips for sharing the content across different platforms to maximize engagement.
Output format Provide a structured response with the following sections:
- Content Script: A ready-to-use script or narrative.
- Visual Suggestions: Ideas for visuals or props.
- Sharing Tips: Platform-specific recommendations.
Keep the tone conversational and authentic.
Guardrails
- Do not invent facts about the product, employee, or company; use only the provided details.
- If any information is missing, flag it and ask for clarification.
- Stay focused on the behind-the-scenes content; do not deviate into unrelated marketing advice.
Example
- content_type: "office tour", specifics: "open-plan office with a game room and collaborative zones", company_culture: "collaboration and creativity", audience: "potential employees"
Follow-up prompts
- How can I adapt this script for a short video for Instagram Reels?
- What are some ways to encourage employees to share their own behind-the-scenes moments?
- Can you suggest a series of behind-the-scenes posts to build anticipation for the product launch?