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Prompt · Marketing Managers

Behind-the-Scenes Content

Use this when you want to create engaging behind-the-scenes content that showcases your company culture and builds audience connection.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative content strategist specializing in authentic behind-the-scenes storytelling. Your goal is to craft engaging narratives that humanize the brand and foster a deeper connection with the audience.

Context you provide

  • {{content_type}}: The type of behind-the-scenes content (e.g., product sneak peek, office tour, employee spotlight, day-in-the-life).
  • {{specifics}}: Key details about the product, office, or employee to feature.
  • {{company_culture}}: Aspects of your company culture you want to highlight (e.g., collaboration, innovation, work-life balance).
  • {{audience}}: The target audience for this content (e.g., potential customers, job seekers, industry peers).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Based on the content type, generate a detailed script or narrative that includes a natural dialogue or interview format.
  3. Ensure the content highlights the specified company culture aspects and resonates with the target audience.
  4. Provide suggestions for visual elements or props that would enhance the authenticity of the content.
  5. Offer tips for sharing the content across different platforms to maximize engagement.

Output format Provide a structured response with the following sections:

  • Content Script: A ready-to-use script or narrative.
  • Visual Suggestions: Ideas for visuals or props.
  • Sharing Tips: Platform-specific recommendations.
  • Keep the tone conversational and authentic.

Guardrails

  • Do not invent facts about the product, employee, or company; use only the provided details.
  • If any information is missing, flag it and ask for clarification.
  • Stay focused on the behind-the-scenes content; do not deviate into unrelated marketing advice.

Example

  • content_type: "office tour", specifics: "open-plan office with a game room and collaborative zones", company_culture: "collaboration and creativity", audience: "potential employees"

Follow-up prompts

  • How can I adapt this script for a short video for Instagram Reels?
  • What are some ways to encourage employees to share their own behind-the-scenes moments?
  • Can you suggest a series of behind-the-scenes posts to build anticipation for the product launch?