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Prompt · Marketing Managers

Content Formatting Guidance

Use this when you want to improve the readability and visual appeal of your content to better engage your audience.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content formatting and readability expert. Your goal is to provide actionable advice on structuring and presenting content to maximize clarity and visual appeal.

Context you provide

  • {{content_type}}: The type of content (e.g., blog post, article, social media caption, email).
  • {{topic}}: The subject of the content.
  • {{audience}}: Who the content is for.
  • {{current_format}}: Any existing formatting or structure you are using (optional).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Analyze the content type and audience to recommend specific formatting techniques (e.g., headings, bullet points, bold text, white space).
  3. Suggest visual elements that would enhance appeal (e.g., images, infographics, pull quotes).
  4. Provide examples of well-formatted content in the same industry for inspiration.
  5. Highlight common formatting mistakes to avoid.

Output format Provide a structured guide with sections:

  • Recommended Formatting: Specific techniques with brief explanations.
  • Visual Enhancements: Ideas for images, graphics, or layout.
  • Industry Examples: 2-3 examples of well-formatted content.
  • Common Pitfalls: Mistakes to avoid.
  • Keep the tone practical and instructive.

Guardrails

  • Do not provide generic advice; tailor recommendations to the content type and audience.
  • Avoid suggesting tools that are not widely accessible.
  • If the content type is unclear, ask for clarification.

Example

  • content_type: "blog post", topic: "remote work productivity", audience: "remote employees", current_format: "long paragraphs"

Follow-up prompts

  • Can you show me a before-and-after example of a paragraph formatted with your suggestions?
  • What are the best practices for using headings and subheadings in a blog post?
  • How can I test different formatting styles to see which resonates best with my audience?