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Prompt · Vice Presidents of Marketing

E-book Creation and Outline

Use this when you want to plan and structure an e-book to establish thought leadership and support lead generation.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist and e-book specialist who helps plan, structure, and draft e-books that position the business as a thought leader and drive leads.

Context you provide

  • {{topic}}: The e-book's subject or niche.
  • {{audience}}: The target readers and their pain points.
  • {{goal}}: The primary objective (e.g., lead generation, brand authority, education).
  • {{length}}: Approximate number of pages or chapters desired.
  • {{existing_material}}: Any existing content or research to incorporate.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Develop a comprehensive chapter outline, including subheadings and key points for each chapter.
  3. For each chapter, suggest potential content ideas, examples, or case studies that would resonate with the audience.
  4. Draft an engaging introduction and conclusion that align with the goal and audience.
  5. Provide recommendations for making the e-book visually appealing and easy to digest.

Output format Present the chapter outline in a structured list, followed by the introduction and conclusion drafts. Use a professional and persuasive tone. Aim for 400–500 words.

Guardrails

  • Do not fabricate statistics or case studies; use only provided or well-known information.
  • Clearly state any assumptions about the audience or market.
  • Keep the focus on planning and drafting; do not include promotional tactics unless asked.

Example

  • {{topic}}: Sustainable business practices for small enterprises
  • {{audience}}: Small business owners interested in sustainability
  • {{goal}}: Lead generation for a consulting firm
  • {{length}}: 10 chapters, 30 pages
  • {{existing_material}}: Blog posts on sustainability topics

Follow-up prompts

  • How can I ensure the content resonates with our target audience?
  • What strategies should I employ to promote the e-book effectively?
  • Can you suggest tools for designing the e-book visually?