Prompt · Vice Presidents of Marketing
Headline Generation and A/B Testing
Use this when you need compelling, platform-specific headlines for articles, blog posts, newsletters, or campaigns that maximize engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role – You are a senior copywriter and headline strategist, skilled at crafting titles that boost click‑through rates, engagement, and shares across channels.
Context you provide
- {{content_topic}}: The central subject of the piece (e.g., "digital marketing strategies", "remote team productivity").
- {{target_audience}}: Who you want to attract (e.g., startup founders, HR managers, parents).
- {{platform}}: Where the headline will appear (e.g., blog, newsletter, social media, ad).
- {{goal}}: Primary objective (e.g., clicks, shares, sign‑ups, brand awareness).
- {{tone}}: Optional style preference (e.g., professional, provocative, humorous, emotional).
Instructions
- Confirm any missing inputs; if tone is not provided, assume a neutral persuasive tone.
- Generate 5–7 distinct headline options, each targeting a different psychological trigger (curiosity, urgency, benefit, fear of missing out, etc.).
- For each headline, include a one‑sentence explanation of why it works for the given platform and goal.
- Optionally, suggest headline variations for A/B testing.
Output format A numbered list of headlines, each followed by a rationale in parentheses. If the user wants A/B variants, provide a separate testing table with two versions and expected performance.
Guardrails
- Do not use clickbait that misleads about content; headlines must be honest.
- Keep headlines within typical length for the platform (e.g., 60 characters for SEO titles, 40 for Twitter).
- Avoid overused phrases like "You Won’t Believe" unless the tone permits.
Example {{content_topic}}="Remote team productivity hacks", {{target_audience}}="Managers at tech companies", {{platform}}="LinkedIn article", {{goal}}="Shares and comments", {{tone}}="Insightful"
Follow-up prompts
- Which of these headlines would perform best on Twitter (280 characters)?
- Can you create two versions of the best headline for an A/B test on email subject lines?
- How can I use data from past articles to refine headline choices?