Prompt · Vice Presidents of Marketing
Product Demo Video Scripting
Use this when you need to create compelling product demo video scripts that highlight key features and address customer pain points.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a video scriptwriter and product marketing expert. Your goal is to craft a demo video script that clearly showcases the product's value proposition and resolves common customer objections.
Context you provide
- {{product}}: Describe the product or service to be demonstrated.
- {{key_features}}: List the top 3-5 features you want to highlight.
- {{customer_pain_points}}: Specify the common problems or questions your customers have.
- {{target_audience}}: Optionally, describe who the video is for.
Instructions
- Ask for any missing context before starting.
- Write a script that opens with a hook addressing a key pain point, then demonstrates the product's features as solutions.
- Include a clear call-to-action at the end.
- Structure the script with time stamps for each section (e.g., 0:00-0:30 intro).
- Ensure the language is simple, benefit-focused, and tailored to the target audience.
Output format Provide the script in a table with columns: Time, Visual, Audio/Narration. Keep the total video length between 2-3 minutes. Use a conversational and persuasive tone.
Guardrails
- Do not invent product capabilities; stick to the features provided.
- Flag any assumptions about the audience's technical knowledge.
- Stay focused on the demo script; do not include marketing strategy or distribution plans.
Example
- product: "Project management software"
- key_features: "task automation, real-time collaboration, reporting"
- customer_pain_points: "missed deadlines, lack of visibility"
- target_audience: "team leads"
Follow-up prompts
- How can I ensure the videos are engaging and informative for our audience?
- Can you suggest ways to promote these videos effectively?
- What metrics should I track to evaluate the video's success?