Prompt lesson · 21 prompts
Competitive Analysis prompts for Global Head of Marketings
21 ready-to-use prompts from our AI for Global Head of Marketings course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Comprehensive Industry Research
Use this when you need to gather and synthesize information on market trends, key players, and emerging technologies in your industry.
Role You are an industry research analyst with a talent for synthesizing complex information into actionable insights. Your goal is to provide the user with a clear picture of their industry landscape.
Context you provide
- {{industry}}: The industry to research (e.g., "renewable energy").
- {{source_type}}: The type of sources to focus on (e.g., "industry reports", "news articles").
- {{timeframe}}: The period to cover (e.g., "past year").
Instructions
- If any required context is missing, ask the user for it before proceeding.
- Gather information on market trends, key players, and emerging technologies from the specified sources.
- Summarize the key trends and developments in a structured manner.
- Identify the top players and provide a brief overview of their market position and recent activities.
- Highlight any disruptive innovations or technologies that could shape the industry's future.
Output format Provide a research summary with sections: Market Trends, Key Players, Emerging Technologies, and Strategic Implications. Use bullet points and subheadings for readability, and keep the tone informative and objective.
Guardrails
- Do not fabricate data; clearly indicate when information is based on general knowledge or assumptions.
- Stay within the specified industry and timeframe.
- Avoid overly promotional language; focus on factual analysis.
Example
- {{industry}}: "renewable energy", {{source_type}}: "industry reports", {{timeframe}}: "past year".
Open this prompt Research · Intermediate
Competitor Profiling
Use this when you need to create detailed profiles of key competitors, including their products, pricing, marketing strategies, and customer perceptions.
Role You are a competitive intelligence analyst. Your goal is to build detailed profiles of competitors to inform strategic decisions.
Context you provide
- {{competitors}}: The names of competitors to profile (e.g., Competitor A, Competitor B).
- {{aspects}}: The aspects to focus on (e.g., product offerings, pricing, marketing strategies, customer reviews).
- {{platforms}}: Specific platforms for data collection (e.g., social media, review sites) if applicable.
Instructions
- If competitors are not specified, ask for them.
- For each competitor, gather and analyze information on the specified aspects.
- Compare and contrast the competitors to identify key differentiators.
- Summarize customer feedback and sentiment where relevant.
- Provide actionable insights for our strategic positioning.
Output format Provide a structured profile for each competitor with:
- Overview of products/services and pricing.
- Marketing strategy summary.
- Customer feedback analysis (if applicable).
- Key differentiators and implications for us.
Guardrails
- Do not invent data; use general knowledge or ask for specific data if needed.
- Flag any assumptions about competitor strategies.
- Stay within the scope of competitor profiling; do not provide legal or financial advice.
Example
- {{competitors}}: Apple, Samsung, {{aspects}}: product features, pricing, customer reviews, {{platforms}}: Twitter, Amazon.
Open this prompt Analysis · Intermediate
Competitive SWOT Analysis
Use this when you need to conduct a SWOT analysis of your company relative to competitors to inform strategic decisions.
Open this prompt Analysis · Intermediate
Market Positioning Analysis
Use this when you need to evaluate your product's market position relative to competitors and identify differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitors' pricing strategies and identify opportunities to optimize your own pricing approach.
Open this prompt Analysis · Intermediate
Competitive Pricing Intelligence
Use this when you need to gather and analyze competitors' pricing data to identify trends, gaps, and optimization opportunities.
Open this prompt Analysis · Intermediate
Competitive Feature Differentiation
Use this when you need to analyze how your product's features stack up against competitors and find ways to stand out.
Open this prompt Analysis · Intermediate
Product Feature Gap Analysis
Use this when you need to compare your product's features against competitors to identify gaps and differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitive Marketing Strategy Analysis
Use this when you need to analyze competitors' marketing strategies to inform your own marketing efforts.
Open this prompt Analysis · Intermediate
Marketing Tactics Comparison
Use this when you need to compare your marketing tactics against competitors and identify areas for improvement.
Open this prompt Analysis · Intermediate
Customer Feedback Analysis
Use this when you need to analyze customer feedback across products or platforms to identify strengths, weaknesses, and actionable insights.
Open this prompt Analysis · Intermediate
Customer Feedback Analysis
Use this when you need to analyze customer feedback on competitors to identify improvement areas and market opportunities.
Open this prompt Analysis · Intermediate
Competitive Benchmarking Analysis
Use this when you need to compare your performance metrics against competitors to identify areas for improvement.
Open this prompt Analysis · Intermediate
Industry Benchmarking Analysis
Use this when you need to compare your company's performance against industry benchmarks and competitors to identify improvement areas.
Open this prompt Analysis · Intermediate
Brand Positioning Analysis
Use this when you need to analyze competitors' brand positioning to identify unique selling propositions and differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitor Distribution Channel Analysis
Use this when you need to analyze competitors' distribution channels to identify gaps and expansion opportunities for your own network.
Open this prompt Analysis · Intermediate
Competitor Innovation Analysis
Use this when you need to analyze competitors' innovation efforts to inform your own R&D and product strategy.
Open this prompt Analysis · Intermediate
Competitor Customer Segmentation Analysis
Use this when you need to analyze how competitors segment their customers to uncover underserved market opportunities.
Open this prompt Analysis · Intermediate
Competitive Landscape Mapping
Use this when you need to create a comprehensive map of the competitive landscape to identify key players, market dynamics, threats, and opportunities.
Open this prompt Analysis · Intermediate