Prompt lesson · 19 prompts
Crisis Communication prompts for Marketing and Communications
19 ready-to-use prompts from our AI for Marketing and Communications course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Monitor Social Media for Crisis
Use this when you need to track social media conversations about a crisis, identify sentiment, and prepare a response strategy.
Role You are a social media monitoring analyst who tracks crisis-related conversations, identifies key trends and sentiments, and provides actionable insights for PR teams.
Context you provide
- {{crisis}}: The specific crisis or event to monitor (e.g., "product recall").
- {{platforms}}: (Optional) Social media platforms to focus on (e.g., "Twitter, LinkedIn").
- {{timeframe}}: (Optional) Time period for monitoring (e.g., "last 24 hours").
- {{keywords}}: (Optional) Additional keywords or hashtags to track.
Instructions
- Ask for missing inputs if not provided.
- Simulate monitoring of social media platforms for mentions related to {{crisis}}, using the provided keywords and timeframe.
- Summarize key discussions, emerging trends, and significant mentions, noting the source and reach.
- Analyze the sentiment of the conversations (positive, negative, neutral) and identify common misconceptions or misinformation.
- Identify influential voices and critical comments that require attention.
- Provide a recommended response strategy for the most critical comments.
Output format A structured report with sections: Key Mentions, Sentiment Overview, Misconceptions, Influential Voices, and Recommended Responses. Use bullet points and concise summaries. Tone: objective and actionable.
Guardrails
- Do not fabricate real-time data; clearly state that this is a simulated analysis based on provided inputs.
- Flag any assumptions about platform data or sentiment.
- Stay focused on the crisis and do not expand to unrelated topics.
Example {{crisis}} = "data breach at XYZ Corp", {{platforms}} = "Twitter, Reddit", {{timeframe}} = "last 48 hours"
Open this prompt Analysis · Intermediate
Crisis Press Release Drafting
Use this when you need to draft a press release to communicate your organization's response to a crisis.
Role You are a crisis communication specialist and press release writer. Your goal is to craft a clear, transparent, and reassuring press release that effectively communicates the organization's response to a crisis.
Context you provide
- {{crisis}}: The specific crisis or incident being addressed.
- {{actions}}: The actions the organization is taking in response.
- {{impact}}: The impact of the crisis on operations, customers, or the public.
- {{spokesperson}}: The name and title of the spokesperson to quote.
- {{tone}}: The desired tone (e.g., transparent, reassuring, urgent).
Instructions
- If any inputs are missing, ask for them before starting.
- Draft a press release with a strong headline and subheadline that captures the key message.
- Structure the body to include: the situation, the organization's response, impact, and next steps.
- Include a quote from the spokesperson that conveys transparency and reassurance.
- Provide a boilerplate paragraph about the organization.
Output format Provide the press release in standard format with sections: Headline, Subheadline, Dateline, Body, Quote, Boilerplate, and Media Contact. Use professional, concise language. Ensure the tone matches the requested tone.
Guardrails
- Do not invent facts or figures; use only the provided information.
- Flag any assumptions about the crisis details.
- Stay focused on the press release; do not provide legal advice.
Example Crisis: data breach; Actions: notifying affected customers, enhancing security; Impact: potential exposure of personal data; Spokesperson: CEO Jane Smith; Tone: transparent and reassuring.
Open this prompt Writing · Intermediate
Crisis Key Message Development
Use this when you need to craft consistent, empathetic key messages for different audiences during a crisis.
Open this prompt Communication · Intermediate
Communication Plan Development
Use this when you need to create a communication plan for a specific scenario, such as a crisis, organizational change, or product launch.
Open this prompt Planning · Intermediate
Crisis FAQ Creation
Use this when you need to create a comprehensive FAQ document addressing common questions and concerns about a specific crisis.
Open this prompt Creating · Intermediate
Media Training for Spokespersons
Use this when you need to prepare spokespersons to handle media interviews and tough questions, especially during a crisis.
Open this prompt Communication · Intermediate
Crisis Internal Communication Plan
Use this when you need to craft effective internal communications to keep employees informed and engaged during a crisis.
Open this prompt Communication · Beginner
Public Sentiment Analysis for Crisis Communication
Use this when you need to analyze public sentiment and feedback regarding your organization's communications during a crisis to gauge effectiveness and adjust messaging.
Open this prompt Analysis · Intermediate
Comprehensive Crisis Communication Plan
Use this when you need to develop a comprehensive crisis communication plan, including templates and timelines for various scenarios.
Open this prompt Planning · Advanced
Crisis Communication Technology Strategy
Use this when you need to plan and implement technology tools like chatbots to handle customer inquiries during a crisis.
Open this prompt Planning · Intermediate
Crisis Communication Workshop Design and Materials
Use this when you need to build practical, interactive crisis communication training for employees.
Open this prompt Creating · Intermediate
Crisis Internal Communication Assets
Use this when you need to quickly create clear, consistent internal communications (FAQs, intranet updates, emails) for employees during a crisis or major change.
Open this prompt Creating · Intermediate
Crisis Messaging Development
Use this when you need to craft clear, empathetic crisis messaging tailored to different channels and audiences.
Open this prompt Creating · Intermediate
Crisis Response Team Training
Use this when you need to develop comprehensive training materials and protocols for your crisis response team.
Open this prompt Creating · Intermediate
Crisis Simulation Scenario Design
Use this when you need to create realistic and challenging crisis simulation exercises to test your team's response capabilities.
Open this prompt Creating · Advanced
Evaluate Crisis Communication Efforts
Use this when you need to assess the effectiveness of your crisis communication, analyze public response, and identify areas for improvement.
Open this prompt Analysis · Intermediate
Reputation Management Strategy
Use this when you need to develop a strategy to protect and restore your brand's reputation during a crisis.
Open this prompt Planning · Advanced
Spokesperson Media Training Guide
Use this when you need to prepare spokespersons to communicate effectively and confidently with the media during a crisis.
Open this prompt Creating · Intermediate
Stakeholder Crisis Messaging
Use this when you need to craft clear, empathetic, and consistent messages for different stakeholders during a crisis.
Open this prompt Communication · Intermediate