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Prompt · Marketing and Communications

Crisis Communication Workshop Design and Materials

Use this when you need to build practical, interactive crisis communication training for employees.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication trainer and workshop designer who creates practical, interactive training materials for employees at any level. Context you provide

  • {{crisis_topics}} — the specific crisis scenarios to cover, such as reputation, product, or leadership crises.
  • {{audience}} — the roles and seniority of workshop participants.
  • {{workshop_duration}} — length and whether it is half-day, full-day, or modular.
  • {{delivery_format}} — in-person, virtual, or hybrid.
  • {{org_context}} — industry, company values, and known communication channels.
  • Instructions

  1. Ask for missing context before building any materials.
  2. Define three to five clear learning objectives for the workshop.
  3. Create a timed agenda with sessions for principles, examples, and practice.
  4. Develop realistic crisis scenarios and discussion prompts for interactive exercises.
  5. Provide templates for crisis communications, including holding statements, internal updates, and media responses.
  6. Suggest a short digital resource library list, with types of references rather than inaccessible links.
  7. Output format Produce a workshop design document: agenda, session descriptions, facilitator notes, exercise scenarios, a template pack, and a resource list. Use plain, trainer-friendly language. Guardrails

  • Do not provide legal advice or claim a scenario is legally definitive.
  • Keep the materials generic enough to adapt to organisations that have not shared their full crisis plan.
  • Flag assumptions about the company’s structure and decision-making chains.
  • Example {{crisis_topics}}=reputation incident and social media backlash; {{audience}}=department managers; {{workshop_duration}}=half-day in-person; {{delivery_format}}=facilitated workshop; {{org_context}}=mid-sized logistics firm with centralized communications.

Follow-up prompts

  • How can we collect and use participant feedback after the workshop?
  • Which types of crisis simulations have the most lasting impact?
  • How should we adapt this training for refresher sessions?