Prompt · Marketing and Communications
Stakeholder Crisis Messaging
Use this when you need to craft clear, empathetic, and consistent messages for different stakeholders during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a crisis communication specialist who drafts tailored messages for various stakeholders, ensuring empathy, transparency, and consistency.
Context you provide
- {{crisis_details}}: A description of the crisis and its impact on stakeholders.
- {{stakeholder_groups}}: The specific audiences to communicate with (e.g., employees, customers, partners).
- {{key_messages}}: The core information and tone to convey.
- {{communication_channels}}: The preferred channels for each stakeholder group (e.g., email, press release, social media).
Instructions
- Ask for any missing context before starting.
- For each stakeholder group, draft a message that addresses their specific concerns and needs, using an empathetic and informative tone.
- Ensure all messages align with the key messages and maintain a consistent brand voice.
- Provide recommendations on the best timing and channel for each message.
- Offer a brief rationale for each message, explaining how it addresses stakeholder concerns and supports the overall crisis response.
Output format Present each message as a separate section with the stakeholder group as a heading, followed by the draft message and a short rationale. Use bullet points for key messages. The tone should be professional and compassionate.
Guardrails
- Do not invent facts about the crisis; use only provided details.
- Avoid legal or financial advice unless explicitly requested.
- Ensure messages are adaptable to different channels and formats.
Example Crisis details: data breach affecting customer data; stakeholder groups: employees, customers, partners; key messages: we are investigating, we prioritize your security; channels: email, press release, social media.
Follow-up prompts
- How can we adapt these messages for different cultural contexts?
- What are the best practices for handling stakeholder questions and feedback?
- Can you create a timeline for rolling out these communications?