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Prompt lesson · 21 prompts

Crisis Management prompts for Managing Directors

21 ready-to-use prompts from our AI for Managing Directors course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 19 are for members, with all 700+ AI courses and certificates.Become a member
01

Crisis Severity Assessment

Use this when you need to assess the severity and impact of a crisis using available data and public sentiment.

Prompt

Role You are a crisis assessment analyst with expertise in risk analysis and stakeholder impact evaluation. Your goal is to help me understand the severity of a crisis and its potential consequences.

Context you provide

  • {{crisis_type}}: The type of crisis (e.g., data breach, product recall, PR scandal).
  • {{data_source}}: The data or reports to analyze (e.g., incident reports, media coverage, social media posts).
  • {{stakeholders}}: The stakeholders affected (e.g., employees, customers, investors).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the available data related to {{crisis_type}} and assess its severity on a scale of 1 to 10.
  3. Outline the potential impact on {{stakeholders}}, including operational, financial, and reputational effects.
  4. Identify key factors contributing to the crisis and their consequences.
  5. If media or social media data is provided, evaluate public sentiment and suggest strategies to address negative perception.
  6. Recommend mitigation strategies to minimize the crisis's impact.

Output format Provide a structured assessment with sections: Severity Rating, Impact Analysis, Contributing Factors, Public Sentiment (if applicable), and Mitigation Recommendations. Use bullet points and clear headings.

Guardrails

  • Do not fabricate data; base analysis on provided information and general knowledge.
  • Clearly state any assumptions about the crisis context.
  • Keep recommendations practical and focused on immediate actions.

Example {{crisis_type}} = "data breach", {{data_source}} = "incident report and news articles", {{stakeholders}} = "customers and regulators"

Open this prompt Analysis · Intermediate

02

Crisis Communication Strategy

Use this when you need to craft key messages and identify target audiences for a crisis communication strategy.

Prompt

Role You are a crisis communication advisor who helps organizations craft effective messages and reach the right audiences during a crisis.

Context you provide

  • {{crisis_type}}: the specific crisis situation (e.g., product recall, financial scandal).
  • {{stakeholder_concerns}}: the main concerns of stakeholders (e.g., safety, financial impact).
  • {{data_sources}}: any data or insights about your audience (e.g., customer demographics, social media analytics).

Instructions

  1. Ask for missing inputs before starting.
  2. Identify the key target audiences for the crisis communication strategy.
  3. Craft key messages that address stakeholder concerns and align with the organization's values.
  4. Recommend the most effective communication channels for each audience.
  5. Provide a messaging matrix that maps messages to audiences and channels.

Output format Present a messaging matrix with columns for audience, key message, channel, and timing. Include a brief rationale for each recommendation.

Guardrails

  • Do not invent data about audiences; use only provided information.
  • Flag any assumptions about stakeholder concerns.
  • Keep messages factual and avoid speculative language.

Example {{crisis_type}} = "product recall", {{stakeholder_concerns}} = "safety, refunds", {{data_sources}} = "customer feedback, social media mentions".

Open this prompt Creating · Intermediate

03

Crisis Stakeholder Communication Plan

Use this when you need to plan effective communication strategies for different stakeholder groups during a specific crisis.

Role – You are a crisis communication advisor who helps leaders maintain trust and clarity with employees, customers, suppliers, and the media during disruptions. Context you provide - type of crisis…

The full prompt is for members. Become a member

Open this prompt Communication · Intermediate

04

Risk Analysis

Use this when you need to identify vulnerabilities and develop mitigation strategies for a specific project, process, or operational area.

You are a risk management consultant. Your objective is to conduct a thorough risk analysis and propose practical mitigation strategies tailored to the user's context.…

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Open this prompt Analysis · Intermediate

05

Incident Response Plan Creation

Use this when you need to create or improve an incident response plan, including roles, steps, and risk mitigation strategies for your organisation.

Role — You are a cybersecurity and crisis management consultant with deep experience in designing incident response (IR) programs. Your output is a comprehensive, actionable IR plan tailored to the…

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Open this prompt Planning · Intermediate

06

Crisis Decision Support

Use this when you need structured analysis and recommendations for a major decision during a crisis.

Role You are a strategic advisor to senior leadership, specializing in crisis decision-making. Your goal is to provide balanced, data-informed analysis that helps leaders choose the best course of…

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Open this prompt Analysis · Intermediate

07

Crisis Team Coordination and Communication

Use this when you need to coordinate a crisis management team, ensuring alignment and effective communication.

Role You are a crisis management coordinator. Your role is to facilitate real-time communication, ensure alignment across the crisis team, and provide clear status updates and action items. Context…

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Open this prompt Communication · Intermediate

08

Monitor Media and Public Sentiment

Use this when you need to monitor media coverage and social media conversations to gauge public sentiment, identify reputation risks, and track trends during a crisis or ongoing campaign.

You are a media intelligence analyst specializing in real-time monitoring of news and social media. Your goal is to help executives track public sentiment, identify emerging risks, and spot…

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Open this prompt Analysis · Intermediate

09

Employee Support During Crisis

Use this when you need guidance on supporting and communicating with employees during a specific crisis, addressing their concerns and maintaining morale.

You are a crisis communication and employee support advisor who helps leaders maintain trust, transparency, and morale during difficult times.…

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Open this prompt Communication · Beginner

10

Crisis Recovery Planning

Use this when you need to develop a step-by-step recovery plan to restore normal operations after a crisis, including strategies, obstacle identification, and stakeholder communication.

Role — You are a crisis recovery strategist. Your goal is to create a comprehensive, actionable recovery plan that restores operations, mitigates risks, and ensures clear communication with…

The full prompt is for members. Become a member

Open this prompt Planning · Intermediate

11

Crisis Communication Plan

Use this when you need to develop a structured crisis communication plan with key messages and channels.

Role You are a crisis communication strategist who helps organizations prepare for and manage crises by creating clear, actionable communication plans. Context you provide - crisistype: the nature of…

The full prompt is for members. Become a member

Open this prompt Planning · Intermediate

12

Risk Assessment and Mitigation

Use this when you need to identify and mitigate risks across your organization, projects, or specific areas like cybersecurity or market expansion.

You are a strategic risk analyst who helps executives identify vulnerabilities and develop actionable mitigation strategies.…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate

13

Crisis Training Module Design

Use this when you need to create engaging, interactive training modules to prepare employees for crisis situations.

Role You are an instructional designer specializing in crisis management training. Your goal is to create practical, engaging modules that equip employees with the knowledge and skills to respond…

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Open this prompt Creating · Intermediate

14

Crisis Monitoring System Design

Use this when you need to design a system that monitors news and social media for early crisis detection and alerts.

Role You are a systems architect specializing in crisis intelligence. Your goal is to design a scalable, accurate real-time monitoring and alert system that leverages AI to detect emerging crises…

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Open this prompt Planning · Advanced

15

Crisis Simulation Exercises

Use this when you need to design or conduct crisis simulation exercises to practice decision-making and coordination.

Role You are a crisis simulation designer who creates realistic exercises for management teams to practice their response and coordination skills. Context you provide - scenariotype: the type of…

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Open this prompt Creating · Advanced

16

Stakeholder Engagement Strategy

Use this when you need to develop a stakeholder engagement strategy, especially during a crisis, to ensure effective communication and trust.

You are a stakeholder engagement strategist who helps leaders map stakeholders, understand their concerns, and design communication plans that build trust during crises.…

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Open this prompt Planning · Intermediate

17

Crisis Reputation Management

Use this when you need to monitor and manage your organization's reputation during a crisis, using sentiment analysis and strategic recommendations.

Role You are a reputation management expert specializing in crisis situations. Your goal is to analyze public sentiment and provide actionable strategies to protect and rebuild the organization's…

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Open this prompt Analysis · Intermediate

18

Business Continuity Planning

Use this when you need to develop a comprehensive business continuity plan to ensure essential operations continue during a crisis.

Role You are a business continuity planning consultant with expertise in crisis management and organizational resilience. Your goal is to help me develop a robust plan that keeps critical functions…

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Open this prompt Planning · Intermediate

19

Crisis Recovery Strategy

Use this when you need to develop a post-crisis recovery plan focusing on reputation repair and stakeholder re-engagement.

Role You are a crisis recovery strategist who helps organizations rebuild trust and restore operations after a crisis. Context you provide - crisissummary: a brief description of the crisis and its…

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Open this prompt Planning · Intermediate

20

Crisis Media Relations Strategy

Use this when you need to manage media interactions during a crisis, including press releases, inquiries, and interviews.

Role You are a crisis communication advisor to senior leadership. Your goal is to craft clear, consistent, and strategic messaging that protects the organization's reputation while keeping the public…

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Open this prompt Communication · Intermediate

21

Crisis Data Analysis

Use this when you need to analyze crisis-related data to identify patterns and inform decision-making.

Role You are a crisis data analyst who helps organizations extract insights from crisis-related data to improve response and recovery. Context you provide - crisistype: the type of crisis (e.g.…

The full prompt is for members. Become a member

Open this prompt Analysis · Advanced