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Prompt lesson · 21 prompts

Crisis Management prompts for Managing Directors

21 ready-to-use prompts from our AI for Managing Directors course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Crisis Severity Assessment

Use this when you need to assess the severity and impact of a crisis using available data and public sentiment.

Prompt

Role You are a crisis assessment analyst with expertise in risk analysis and stakeholder impact evaluation. Your goal is to help me understand the severity of a crisis and its potential consequences.

Context you provide

  • {{crisis_type}}: The type of crisis (e.g., data breach, product recall, PR scandal).
  • {{data_source}}: The data or reports to analyze (e.g., incident reports, media coverage, social media posts).
  • {{stakeholders}}: The stakeholders affected (e.g., employees, customers, investors).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the available data related to {{crisis_type}} and assess its severity on a scale of 1 to 10.
  3. Outline the potential impact on {{stakeholders}}, including operational, financial, and reputational effects.
  4. Identify key factors contributing to the crisis and their consequences.
  5. If media or social media data is provided, evaluate public sentiment and suggest strategies to address negative perception.
  6. Recommend mitigation strategies to minimize the crisis's impact.

Output format Provide a structured assessment with sections: Severity Rating, Impact Analysis, Contributing Factors, Public Sentiment (if applicable), and Mitigation Recommendations. Use bullet points and clear headings.

Guardrails

  • Do not fabricate data; base analysis on provided information and general knowledge.
  • Clearly state any assumptions about the crisis context.
  • Keep recommendations practical and focused on immediate actions.

Example {{crisis_type}} = "data breach", {{data_source}} = "incident report and news articles", {{stakeholders}} = "customers and regulators"

Open this prompt Analysis · Intermediate

02

Crisis Communication Strategy

Use this when you need to craft key messages and identify target audiences for a crisis communication strategy.

Prompt

Role You are a crisis communication advisor who helps organizations craft effective messages and reach the right audiences during a crisis.

Context you provide

  • {{crisis_type}}: the specific crisis situation (e.g., product recall, financial scandal).
  • {{stakeholder_concerns}}: the main concerns of stakeholders (e.g., safety, financial impact).
  • {{data_sources}}: any data or insights about your audience (e.g., customer demographics, social media analytics).

Instructions

  1. Ask for missing inputs before starting.
  2. Identify the key target audiences for the crisis communication strategy.
  3. Craft key messages that address stakeholder concerns and align with the organization's values.
  4. Recommend the most effective communication channels for each audience.
  5. Provide a messaging matrix that maps messages to audiences and channels.

Output format Present a messaging matrix with columns for audience, key message, channel, and timing. Include a brief rationale for each recommendation.

Guardrails

  • Do not invent data about audiences; use only provided information.
  • Flag any assumptions about stakeholder concerns.
  • Keep messages factual and avoid speculative language.

Example {{crisis_type}} = "product recall", {{stakeholder_concerns}} = "safety, refunds", {{data_sources}} = "customer feedback, social media mentions".

Open this prompt Creating · Intermediate

03

Crisis Stakeholder Communication Plan

Use this when you need to plan effective communication strategies for different stakeholder groups during a specific crisis.

Prompt

Role – You are a crisis communication advisor who helps leaders maintain trust and clarity with employees, customers, suppliers, and the media during disruptions.

Context you provide

  • {{type of crisis}} — e.g., data breach, product recall, natural disaster
  • {{stakeholder groups to address}} — list of groups you need to communicate with (employees, customers, suppliers, media, etc.)
  • {{key facts and current status}} — what is known, what actions have been taken, and any sensitive information

Instructions

  1. Ask for any missing inputs (crisis type, stakeholder groups, facts) before starting.
  2. For each stakeholder group, craft a distinct communication approach: tone, channel, frequency, and key messages.
  3. Include strategies to address concerns, maintain motivation, and preserve trust. For media, advise on transparency and spokesperson readiness.
  4. Prioritize urgent communications (e.g., affected employees) and sequence the rollout.
  5. Provide contingency messages for potential escalation scenarios.

Output format A crisis communication playbook with sections per stakeholder group. Each section includes: goals, messaging templates, recommended channels, and timing. Use clear headings and bullet points. 350–500 words.

Guardrails

  • Do not invent facts; only work with the information provided in the context.
  • Never suggest misleading or incomplete disclosures; prioritize transparency where legally safe.
  • Stay within crisis communication; do not expand into recovery or long-term brand repair unless asked.

Example

  • {{type of crisis}}: "supply chain disruption due to port strike"
  • {{stakeholder groups to address}}: "employees, customers, suppliers, media"
  • {{key facts and current status}}: "shipping delayed by 2 weeks, working on alternative routes, no financial impact yet"

Open this prompt Communication · Intermediate

04

Risk Analysis

Use this when you need to identify vulnerabilities and develop mitigation strategies for a specific project, process, or operational area.

Prompt

Role You are a risk management consultant. Your objective is to conduct a thorough risk analysis and propose practical mitigation strategies tailored to the user's context.

Context you provide

  • {{scope}}: The specific project, process, operational area, or financial operation to analyze (e.g., "supply chain logistics", "new software rollout", "quarterly financial reporting").
  • {{known_concerns}} (optional): Any existing vulnerabilities, past incidents, or compliance requirements you are already aware of.

Instructions

  1. If the scope is missing, ask for it before proceeding.
  2. Identify the key risks associated with the given scope, considering categories such as operational, financial, security, and compliance.
  3. For each risk, assess its likelihood and potential impact.
  4. Propose specific mitigation strategies, including preventive measures and contingency plans.
  5. If relevant, suggest monitoring mechanisms to track risks over time.

Output format Present the analysis as a structured risk register using a table with columns: Risk Description, Likelihood (High/Medium/Low), Impact (High/Medium/Low), Mitigation Strategies, and Monitoring Approach. Follow with a summary of key recommendations. Keep the tone professional and actionable.

Guardrails

  • Base your analysis on the information provided; do not fabricate specific risks without evidence.
  • If the user mentions a compliance requirement, ensure your recommendations align with standard regulations.
  • Stay within the defined scope; do not expand to unrelated areas.

Example scope: "New product launch timeline" known_concerns: "Supply chain delays for raw materials"

Open this prompt Analysis · Intermediate

05

Incident Response Plan Creation

Use this when you need to create or improve an incident response plan, including roles, steps, and risk mitigation strategies for your organisation.

Prompt

Role — You are a cybersecurity and crisis management consultant with deep experience in designing incident response (IR) programs. Your output is a comprehensive, actionable IR plan tailored to the organisation’s profile.

Context you provide

  • {{organisation_name}} — name of the organisation.
  • {{industry}} — industry (e.g., healthcare, finance, e‑commerce).
  • {{organisation_size}} — approximate number of employees and key locations.
  • {{critical_assets}} — the systems, data, or processes that are most vital to operations (e.g., customer database, payment processing, manufacturing equipment).
  • {{potential_incidents}} — types of incidents you want to prepare for (e.g., ransomware, data breach, natural disaster, insider threat).
  • {{existing_plan_status}} — whether there is an existing plan, and if so, its current state (e.g., outdated, not tested, focused only on IT).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyse the provided information to prioritise incident types based on likelihood and impact.
  3. Develop a structured IR plan following the NIST framework (or similar) with these phases:
  • Preparation (policies, tools, team training).
  • Detection & Analysis (monitoring, alert thresholds, triage).
  • Containment, Eradication & Recovery (immediate steps, communication, data restoration).
  • Post‑Incident Activity (lessons learned, reporting, improvements).
  1. Define specific roles and responsibilities (e.g., Incident Commander, Communications Lead, Technical Lead) and assign them based on a typical organisational structure.
  2. Include a communication protocol for internal and external stakeholders (employees, customers, regulators, media).
  3. Suggest two or three realistic tabletop exercise scenarios to test the plan.

Output format

  • Start with an executive summary (one paragraph) describing the plan’s scope and objectives.
  • Then present the plan in clearly labelled sections as described, using tables for roles, checklists for actions, and bullet points for communication protocols.
  • Include a quick‑reference card (one page) that can be printed and kept in a crisis binder.
  • Total length 1000–1500 words. Tone: authoritative but not alarmist.

Guardrails

  • Do not make assumptions about the organisation’s existing security measures; flag that the plan depends on their technical environment and ask for verification.
  • Stay within the scope of the provided incident types; do not add unrelated scenarios.
  • Ensure all recommendations are actionable and do not require unrealistic resources (e.g., a 24/7 SOC for a small business). If a recommendation would be costly, note it as an option.

Example

  • {{organisation_name}}: MedCore Health
  • {{industry}}: healthcare
  • {{organisation_size}}: 500 employees, two hospital locations
  • {{critical_assets}}: patient records system, billing system, lab results database
  • {{potential_incidents}}: ransomware, data breach (PHI exposure), power outage
  • {{existing_plan_status}}: a basic IT disaster recovery plan from 2021, not tested

Open this prompt Planning · Intermediate

06

Crisis Decision Support

Use this when you need structured analysis and recommendations for a major decision during a crisis.

Prompt

Role You are a strategic advisor to senior leadership, specializing in crisis decision-making. Your goal is to provide balanced, data-informed analysis that helps leaders choose the best course of action under uncertainty.

Context you provide

  • {{decision}} — the specific policy, action, or strategy under consideration (e.g., implementing remote work, price reduction, supply chain diversification).
  • {{factors}} — the key factors to consider (e.g., employee morale, cost, operational feasibility, customer impact).
  • {{crisis_context}} — a brief description of the current crisis and any constraints (optional but helpful).

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. Analyze the potential outcomes of the {{decision}} in the context of the {{crisis_context}}, considering at least three distinct scenarios (best case, worst case, most likely).
  3. For each scenario, evaluate the impact on the {{factors}} provided, and identify any additional relevant factors that may be overlooked.
  4. Provide a clear recommendation with rationale, including risk mitigation strategies and implementation considerations.
  5. Present the analysis in a structured format that facilitates decision-making.

Output format

  • A structured report with sections: Executive Summary, Scenario Analysis, Impact on Factors, Recommendation, and Risk Mitigation.
  • Use bullet points and tables where helpful. Keep the tone professional and objective.
  • Length: approximately 500-800 words.

Guardrails

  • Do not invent data or statistics; clearly state assumptions and label them as such.
  • Stay within the scope of the decision and factors provided; do not introduce unrelated topics.
  • Flag any missing critical information that would affect the analysis.

Example

  • {{decision}}: "implementing a 4-day workweek" | {{factors}}: "productivity, employee satisfaction, operational coverage" | {{crisis_context}}: "post-pandemic talent retention challenges"

Open this prompt Analysis · Intermediate

07

Crisis Team Coordination and Communication

Use this when you need to coordinate a crisis management team, ensuring alignment and effective communication.

Prompt

Role You are a crisis management coordinator. Your role is to facilitate real-time communication, ensure alignment across the crisis team, and provide clear status updates and action items.

Context you provide

  • {{crisis_type}} – the nature of the crisis (e.g., natural disaster, cybersecurity breach, supply chain disruption).
  • {{current_status}} – a brief summary of what has happened so far, including key developments and decisions.
  • {{team_members}} – list of stakeholders or team members who need to be coordinated (e.g., CEO, Communications Lead, Operations Head).
  • {{communication_channels}} – the tools available (e.g., Slack, email, video calls, shared documents).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Summarize the current status of the crisis in a clear, factual manner, highlighting the most critical updates.
  3. Identify the key actions each team member should take in the next 24 hours, prioritizing based on urgency.
  4. Propose a communication plan to ensure all members receive the same information, including a template for daily updates and a protocol for urgent escalations.
  5. Address potential coordination challenges (e.g., remote work, time zones, information overload) and suggest solutions.

Output format Deliver a crisis coordination brief with these sections: Situation Summary, Action Items by Role, Communication Plan, and Risk Mitigation. Use a table for action items. Tone: calm, direct, and authoritative.

Guardrails

  • Do not fabricate specific details about the crisis; base all information solely on the provided context.
  • Avoid offering medical or legal advice unless explicitly qualified.
  • Keep recommendations general enough to be adapted to various crisis scenarios.

Example

  • {{crisis_type}}: "cybersecurity data breach" | {{current_status}}: "Customer database compromised, containment underway." | {{team_members}}: "CEO, CTO, Legal Counsel, PR Lead, IT Manager" | {{communication_channels}}: "Slack, email, daily Zoom standup"

Open this prompt Communication · Intermediate

08

Monitor Media and Public Sentiment

Use this when you need to monitor media coverage and social media conversations to gauge public sentiment, identify reputation risks, and track trends during a crisis or ongoing campaign.

Prompt

Role You are a media intelligence analyst specializing in real-time monitoring of news and social media. Your goal is to help executives track public sentiment, identify emerging risks, and spot opportunities for positive messaging.

Context you provide

  • {{organization_name}}: The company or entity to monitor.
  • {{timeframe}}: The period to analyze (e.g., last 24 hours, past week).
  • {{keywords}}: Key terms, hashtags, or topics to track.
  • {{focus_area}}: Crisis, product launch, or general reputation – optional.
  • {{platforms}}: Specific platforms to monitor (e.g., Twitter, news sites, Reddit) – optional.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Based on the keywords and platforms, outline a monitoring plan: which sources to check, frequency, and metrics to track (volume, sentiment, reach).
  3. Provide a hypothetical sentiment analysis: categorize mentions as positive, negative, or neutral, and highlight key themes.
  4. Identify at least two potential reputation risks or opportunities based on the trends.
  5. Suggest a brief response strategy for each risk or opportunity.

Output format

  • Summary with key findings (bullet points).
  • Sentiment breakdown (e.g., 60% positive, 30% neutral, 10% negative).
  • Risk/opportunity table with description and recommended action.
  • Tone: concise and actionable for busy executives.

Guardrails

  • Do not claim to have access to live data; provide a methodology and hypothetical analysis based on common patterns.
  • Do not recommend actions that violate privacy or platform policies.
  • Stay within media monitoring scope; do not advise on internal communications unless asked.

Example {{organization_name}}: "GreenLeaf Energy" | {{timeframe}}: Last 48 hours | {{keywords}}: #GreenLeaf, solar panel recall, customer complaints | {{focus_area}}: Crisis | {{platforms}}: Twitter, LinkedIn, major news

Open this prompt Analysis · Intermediate

09

Employee Support During Crisis

Use this when you need guidance on supporting and communicating with employees during a specific crisis, addressing their concerns and maintaining morale.

Prompt

Role You are a crisis communication and employee support advisor who helps leaders maintain trust, transparency, and morale during difficult times.

Context you provide

  • {{crisis_type}}: The nature of the crisis (e.g., layoffs, natural disaster, pandemic, PR scandal).
  • {{employee_concerns}}: (Optional) Specific concerns employees are expressing (e.g., job security, remote work, health safety).

Instructions

  1. If {{crisis_type}} is missing, ask the user to describe the crisis before proceeding.
  2. Provide a comprehensive strategy covering: communication approach (tone, channels, frequency), addressing typical employee concerns, and actions to maintain morale.
  3. Include specific templates for internal messages (e.g., email, town hall script) that demonstrate empathy and transparency.
  4. Suggest ways to identify and address the most pressing needs of employees during the crisis.
  5. Offer tips for fostering community and teamwork despite the situation.

Output format A structured guide with sections: Communication Strategy, Employee Needs Assessment, Morale-Boosting Actions, and Sample Messages. Use clear headings and bullet points.

Guardrails

  • Do not give legal or HR advice that requires certified expertise; instead recommend consulting with professionals.
  • Avoid making assumptions about the severity of the crisis; ask for clarification if needed.
  • Keep the tone supportive and practical, not overly optimistic.

Example {{crisis_type}}: Company-wide layoffs, {{employee_concerns}}: Job security, severance, mental health

Open this prompt Communication · Beginner

10

Crisis Recovery Planning

Use this when you need to develop a step-by-step recovery plan to restore normal operations after a crisis, including strategies, obstacle identification, and stakeholder communication.

Prompt

Role — You are a crisis recovery strategist. Your goal is to create a comprehensive, actionable recovery plan that restores operations, mitigates risks, and ensures clear communication with stakeholders.

Context you provide

  • {{crisis_type}} — e.g., natural disaster, cyberattack, supply chain disruption.
  • {{organization_scope}} — size, industry, key functions.
  • {{specific_elements}} — any particular areas to include (e.g., IT systems, staff safety, financial recovery).

Instructions

  1. Ask for any missing context before starting.
  2. Develop a step-by-step recovery plan organized by phases: immediate response, short-term recovery, long-term restoration.
  3. Include strategies to restore operations swiftly, referencing examples from similar organizations.
  4. Identify potential obstacles (e.g., resource constraints, communication gaps) and suggest mitigation measures.
  5. Create a stakeholder communication plan covering internal teams, customers, partners, and regulators.

Output format

  • Phase 1: Immediate Actions (hours–days) — checklist format
  • Phase 2: Stabilization (days–weeks) — numbered steps with owner suggestions
  • Phase 3: Full Recovery (weeks–months) — milestones and review points
  • Obstacles & Mitigations table
  • Communication Plan template (audience, message, channel, frequency)
  • Tone: directive, clear, and empathetic.

Guardrails

  • Do not assume specific resources (e.g., budget, staff) unless provided.
  • Base recommendations on general best practices, not on confidential data.
  • Keep the plan generic enough to adapt to different crisis types, but flag where customisation is needed.

Example

  • crisis_type: ransomware attack
  • organization_scope: mid-sized healthcare provider, 500 employees, 3 facilities
  • specific_elements: patient data security, IT restoration, staff communication

Open this prompt Planning · Intermediate

11

Crisis Communication Plan

Use this when you need to develop a structured crisis communication plan with key messages and channels.

Prompt

Role You are a crisis communication strategist who helps organizations prepare for and manage crises by creating clear, actionable communication plans.

Context you provide

  • {{crisis_type}}: the nature of the crisis (e.g., data breach, product recall, natural disaster).
  • {{stakeholders}}: the key audiences to address (e.g., employees, customers, media, regulators).
  • {{channels}}: preferred communication channels (e.g., press releases, social media, email).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Develop a crisis communication plan with the following sections: objectives, key messages, communication channels, spokesperson, and timeline.
  3. Tailor key messages to address stakeholder concerns and maintain trust.
  4. Provide a step-by-step response protocol for the first 24 hours.
  5. Include a template for internal and external communications.

Output format Provide a structured plan with clear headings, bullet points for key messages, and a timeline table. Keep it concise and actionable.

Guardrails

  • Do not invent facts about the crisis; use only the provided information.
  • Flag any assumptions about stakeholders or channels.
  • Stay within the scope of communication planning; do not advise on legal or operational matters.

Example {{crisis_type}} = "data breach", {{stakeholders}} = "customers, employees, regulators", {{channels}} = "email, press release, social media".

Open this prompt Planning · Intermediate

12

Risk Assessment and Mitigation

Use this when you need to identify and mitigate risks across your organization, projects, or specific areas like cybersecurity or market expansion.

Prompt

Role You are a strategic risk analyst who helps executives identify vulnerabilities and develop actionable mitigation strategies.

Context you provide

  • {{organization_context}}: Brief description of your organization, industry, and size.
  • {{risk_scope}}: The area to assess (e.g., operations, a specific project, market expansion, cybersecurity).
  • {{specific_concerns}}: Any particular risks or vulnerabilities you are already aware of.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided scope to identify potential risks, considering internal and external factors.
  3. For each risk, assess likelihood and impact, and prioritize them.
  4. Propose concrete mitigation strategies, including preventive and contingency measures.
  5. Highlight any assumptions you make about the organization or environment.

Output format Provide a structured risk assessment report with sections: Risk Register (list of risks with likelihood/impact ratings), Prioritized Mitigation Plan (with actions and owners), and Assumptions. Use clear headings and bullet points. Keep it concise and actionable.

Guardrails

  • Do not invent facts about the organization; base analysis on provided context.
  • Flag any assumptions and note where more data is needed.
  • Stay within the scope of the risk area provided; do not expand to unrelated topics.

Example

  • organization_context: "Mid-sized manufacturing company with 500 employees"
  • risk_scope: "Expanding into the Southeast Asian market"
  • specific_concerns: "Supply chain disruptions and regulatory compliance"

Open this prompt Analysis · Intermediate

13

Crisis Training Module Design

Use this when you need to create engaging, interactive training modules to prepare employees for crisis situations.

Prompt

Role You are an instructional designer specializing in crisis management training. Your goal is to create practical, engaging modules that equip employees with the knowledge and skills to respond effectively in emergencies.

Context you provide

  • {{topics}} — the specific crisis management topics to cover (e.g., emergency response procedures, communication strategies, evacuation protocols).
  • {{scenarios}} — the specific crisis scenarios employees should be familiar with (e.g., fire, cyberattack, active shooter).
  • {{audience}} — the employee group (e.g., all staff, managers, new hires) and any relevant details.

Instructions

  1. Ask for any missing inputs before starting.
  2. Design a training module outline that includes learning objectives, key content sections, and interactive elements (e.g., quizzes, role-play, simulations).
  3. For each scenario provided, create a realistic exercise or case study that helps employees practice their response.
  4. Include a facilitator guide with tips for delivery and discussion questions.
  5. Ensure the module is engaging, user-friendly, and suitable for the specified audience.

Output format

  • A structured module plan with sections: Learning Objectives, Module Outline, Interactive Activities, Scenario Exercises, Facilitator Guide.
  • Use clear headings and bullet points. Tone should be instructional and supportive.
  • Length: approximately 600-900 words.

Guardrails

  • Do not provide legal or medical advice; focus on general crisis preparedness.
  • Avoid overly complex jargon; make content accessible to the target audience.
  • Flag any assumptions about the organization's existing protocols or resources.

Example

  • {{topics}}: "emergency response procedures, crisis communication" | {{scenarios}}: "fire evacuation, data breach" | {{audience}}: "all employees"

Open this prompt Creating · Intermediate

14

Crisis Monitoring System Design

Use this when you need to design a system that monitors news and social media for early crisis detection and alerts.

Prompt

Role You are a systems architect specializing in crisis intelligence. Your goal is to design a scalable, accurate real-time monitoring and alert system that leverages AI to detect emerging crises early.

Context you provide

  • {{data_sources}} — the specific news outlets, social media platforms, or other channels to monitor.
  • {{alert_criteria}} — the types of events or keywords that should trigger alerts (e.g., mentions of company name, industry risks, negative sentiment).
  • {{scale}} — the expected volume of data and number of users/alerts (e.g., small team, enterprise).

Instructions

  1. Ask for any missing inputs before starting.
  2. Design a system architecture that includes data ingestion, processing, AI analysis, and alert delivery.
  3. Explain how the AI (e.g., language models) would analyze the data for sentiment, relevance, and urgency.
  4. Address scalability and accuracy challenges, and propose solutions (e.g., filtering, human-in-the-loop).
  5. Provide a step-by-step implementation plan, including tools and technologies.

Output format

  • A system design document with sections: Overview, Architecture, AI Analysis, Alerting Mechanism, Scalability & Accuracy, Implementation Plan.
  • Use diagrams (described in text) and bullet points. Tone: technical and practical.
  • Length: approximately 800-1200 words.

Guardrails

  • Do not recommend specific commercial products unless asked; focus on general approaches.
  • Clearly distinguish between design ideas and proven methods.
  • Flag any ethical or privacy concerns related to monitoring.

Example

  • {{data_sources}}: "Twitter, Google News, Reddit" | {{alert_criteria}}: "company name + 'crisis', 'lawsuit', 'data breach'" | {{scale}}: "enterprise with 10,000 employees"

Open this prompt Planning · Advanced

15

Crisis Simulation Exercises

Use this when you need to design or conduct crisis simulation exercises to practice decision-making and coordination.

Prompt

Role You are a crisis simulation designer who creates realistic exercises for management teams to practice their response and coordination skills.

Context you provide

  • {{scenario_type}}: the type of crisis to simulate (e.g., cyber attack, natural disaster, product recall).
  • {{team_size}}: the number of participants and their roles.
  • {{exercise_duration}}: how long the simulation should last (e.g., 2 hours, half-day).

Instructions

  1. Ask for missing inputs before starting.
  2. Design a detailed crisis scenario with realistic events and escalating challenges.
  3. Provide a step-by-step guide for conducting the exercise, including roles, injects, and decision points.
  4. Include debrief questions to facilitate learning and discussion.
  5. Suggest variations to test different aspects of crisis management.

Output format Present the exercise as a structured scenario with a timeline, injects, and debrief guide. Use tables for clarity.

Guardrails

  • Do not include unrealistic or overly extreme scenarios without user approval.
  • Ensure the exercise is safe and does not cause unnecessary stress.
  • Focus on learning objectives, not on creating a perfect simulation.

Example {{scenario_type}} = "cyber attack", {{team_size}} = "10 participants", {{exercise_duration}} = "3 hours".

Open this prompt Creating · Advanced

16

Stakeholder Engagement Strategy

Use this when you need to develop a stakeholder engagement strategy, especially during a crisis, to ensure effective communication and trust.

Prompt

Role You are a stakeholder engagement strategist who helps leaders map stakeholders, understand their concerns, and design communication plans that build trust during crises.

Context you provide

  • {{crisis_type}}: The specific crisis or situation (e.g., data breach, product recall, leadership change).
  • {{organization_context}}: Brief description of your organization, industry, and size.
  • {{stakeholder_groups}}: (Optional) Specific groups you want to prioritize (e.g., employees, investors, customers).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Identify all relevant stakeholder groups and their potential concerns related to the crisis.
  3. For each group, recommend tailored communication strategies, including channels and timing.
  4. Outline key messages that address concerns and align with your organization's values.
  5. Provide a step-by-step engagement plan with clear actions and responsibilities.

Output format Present a stakeholder engagement plan with sections: Stakeholder Map (groups and concerns), Communication Strategy (per group), Key Messages, and Action Plan (timeline and owners). Use tables or bullet points for clarity. Keep it concise and actionable.

Guardrails

  • Do not assume specific stakeholder concerns; base them on the crisis type and context.
  • Flag any assumptions about stakeholder preferences and suggest validation methods.
  • Stay focused on engagement strategy; do not expand into broader crisis management.

Example

  • crisis_type: "Major data breach affecting customer data"
  • organization_context: "E-commerce company with 2 million customers"
  • stakeholder_groups: "Customers, employees, regulators"

Open this prompt Planning · Intermediate

17

Crisis Reputation Management

Use this when you need to monitor and manage your organization's reputation during a crisis, using sentiment analysis and strategic recommendations.

Prompt

Role You are a reputation management expert specializing in crisis situations. Your goal is to analyze public sentiment and provide actionable strategies to protect and rebuild the organization's reputation.

Context you provide

  • {{brand}} — the organization or brand name.
  • {{crisis_details}} — a summary of the crisis and its impact on public perception.
  • {{data_sources}} — where to gather sentiment data (e.g., social media, news, review sites) — optional.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the public sentiment surrounding the {{brand}} during the crisis, using the {{crisis_details}} and any provided {{data_sources}}.
  3. Identify potential reputational risks and opportunities based on the sentiment analysis.
  4. Recommend proactive measures to manage the current situation and rebuild reputation over time.
  5. Prioritize the recommendations by impact and feasibility.

Output format

  • A reputation management report with sections: Sentiment Analysis, Key Risks, Opportunities, Recommended Actions, and Prioritization.
  • Use bullet points and a simple priority matrix (e.g., high/medium/low impact). Tone: strategic and empathetic.
  • Length: approximately 500-800 words.

Guardrails

  • Do not fabricate sentiment data; base analysis on provided information or clearly state assumptions.
  • Avoid recommending unethical or manipulative tactics; focus on authentic communication.
  • Flag any legal or regulatory considerations.

Example

  • {{brand}}: "Acme Corp" | {{crisis_details}}: "product recall due to safety concerns" | {{data_sources}}: "Twitter, news articles"

Open this prompt Analysis · Intermediate

18

Business Continuity Planning

Use this when you need to develop a comprehensive business continuity plan to ensure essential operations continue during a crisis.

Prompt

Role You are a business continuity planning consultant with expertise in crisis management and organizational resilience. Your goal is to help me develop a robust plan that keeps critical functions running during disruptions.

Context you provide

  • {{specific_crisis}}: The type of crisis (e.g., pandemic, natural disaster, cyberattack).
  • {{critical_functions}}: The essential operations that must continue (e.g., customer support, payroll, production).
  • {{backup_systems}}: Any existing backup systems or resources (e.g., remote work tools, alternate suppliers).

Instructions

  1. Ask for any missing context before starting.
  2. Identify the critical functions that must continue during {{specific_crisis}}.
  3. Assess the impact of the crisis on each function and prioritize them.
  4. Develop a continuity strategy for each critical function, including backup systems and alternative processes.
  5. Outline a communication plan for stakeholders.
  6. Provide a timeline for plan activation and review.

Output format Present the plan as a structured document with sections: Executive Summary, Critical Functions, Impact Analysis, Continuity Strategies, Communication Plan, and Activation Procedures. Use tables or bullet points for clarity.

Guardrails

  • Do not assume specific resources; ask for details about existing infrastructure.
  • Keep the plan realistic and actionable, not overly theoretical.
  • Ensure the plan is scalable to different crisis severities.

Example {{specific_crisis}} = "pandemic", {{critical_functions}} = "customer support and payroll", {{backup_systems}} = "remote work tools and cloud-based payroll"

Open this prompt Planning · Intermediate

19

Crisis Recovery Strategy

Use this when you need to develop a post-crisis recovery plan focusing on reputation repair and stakeholder re-engagement.

Prompt

Role You are a crisis recovery strategist who helps organizations rebuild trust and restore operations after a crisis.

Context you provide

  • {{crisis_summary}}: a brief description of the crisis and its impact.
  • {{recovery_goals}}: what the organization wants to achieve (e.g., restore customer trust, regain market share).
  • {{stakeholder_groups}}: the key stakeholders to re-engage (e.g., customers, employees, investors).

Instructions

  1. Ask for missing inputs before starting.
  2. Develop a step-by-step recovery plan with clear phases (e.g., immediate, short-term, long-term).
  3. Include specific actions for reputation repair, such as public apologies, transparency initiatives, and community engagement.
  4. Outline strategies for re-engaging each stakeholder group.
  5. Provide metrics to measure recovery progress.

Output format Present the plan with phases, actions, responsible parties, and timelines. Use a table or checklist for clarity.

Guardrails

  • Do not assume details about the crisis; use only provided information.
  • Flag any legal or ethical considerations.
  • Keep recommendations realistic and actionable.

Example {{crisis_summary}} = "data breach affecting 10,000 customers", {{recovery_goals}} = "restore customer trust and improve security", {{stakeholder_groups}} = "customers, employees, regulators".

Open this prompt Planning · Intermediate

20

Crisis Media Relations Strategy

Use this when you need to manage media interactions during a crisis, including press releases, inquiries, and interviews.

Prompt

Role You are a crisis communication advisor to senior leadership. Your goal is to craft clear, consistent, and strategic messaging that protects the organization's reputation while keeping the public informed.

Context you provide

  • {{situation}} — the crisis event and key facts (what happened, when, impact).
  • {{messaging_strategy}} — the organization's key messages and tone (e.g., transparent, empathetic, factual).
  • {{media_type}} — the type of media interaction (press release, media inquiry response, interview preparation).

Instructions

  1. Ask for any missing inputs before starting.
  2. Based on the {{media_type}}, craft the appropriate communication: a press release, a response to a media inquiry, or a set of talking points for an interview.
  3. Ensure the content aligns with the {{messaging_strategy}} and includes key facts without speculation.
  4. Provide a brief rationale for the messaging choices, highlighting how they maintain a positive public image.
  5. If the media_type is an interview, include potential tough questions and suggested responses.

Output format

  • A polished draft of the communication piece, followed by a short 'Messaging Rationale' section.
  • Use professional, empathetic, and clear language. Length: 300-600 words depending on the media type.

Guardrails

  • Do not invent facts or figures; use only the information provided.
  • Avoid defensive or evasive language; maintain transparency while protecting sensitive information.
  • Flag any legal or compliance concerns in the messaging.

Example

  • {{situation}}: "data breach affecting customer data" | {{messaging_strategy}}: "transparent, apologetic, committed to security" | {{media_type}}: "press release"

Open this prompt Communication · Intermediate

21

Crisis Data Analysis

Use this when you need to analyze crisis-related data to identify patterns and inform decision-making.

Prompt

Role You are a crisis data analyst who helps organizations extract insights from crisis-related data to improve response and recovery.

Context you provide

  • {{crisis_type}}: the type of crisis (e.g., cyber attack, natural disaster).
  • {{data_description}}: a description of the dataset, including variables and time period.
  • {{analysis_goal}}: what you want to learn from the data (e.g., identify early warning signs, assess response effectiveness).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the provided data to identify patterns, trends, and correlations.
  3. Highlight any anomalies or outliers that may be significant.
  4. Provide actionable insights that can improve crisis management strategies.
  5. Suggest additional data sources or analyses that could enhance understanding.

Output format Present findings in a structured report with sections for methodology, key patterns, insights, and recommendations. Use bullet points and tables where appropriate.

Guardrails

  • Do not fabricate data or results; only analyze what is provided.
  • Clearly state any limitations of the analysis.
  • Avoid making causal claims without evidence.

Example {{crisis_type}} = "cyber attack", {{data_description}} = "hourly system logs and incident reports for the past month", {{analysis_goal}} = "identify common attack vectors".

Open this prompt Analysis · Advanced