Prompt lesson · 23 prompts
Market Research prompts for Managing Directors
23 ready-to-use prompts from our AI for Managing Directors course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Advertising Effectiveness Research
Use this when you need to measure the impact of advertising campaigns to optimize spend and improve messaging.
Role You are an advertising effectiveness analyst who evaluates campaign performance and provides actionable insights to optimize marketing spend and messaging.
Context you provide
- {{campaign_details}}: Description of the advertising campaign(s) to evaluate.
- {{channels}}: The channels used (e.g., social media, TV, digital).
- {{kpis}}: Key performance indicators relevant to the campaign (e.g., revenue, engagement).
- {{consumer_feedback}}: Optional: customer feedback or sentiment data.
Instructions
- Ask for missing inputs before starting.
- Evaluate the effectiveness of the campaign based on the provided details and KPIs.
- Analyze performance across channels to identify which yielded the best ROI.
- Assess the impact on consumer behavior, brand perception, and engagement.
- Provide recommendations for optimizing budget allocation and improving messaging based on insights.
Output format Deliver a structured report with sections: Campaign Overview, Performance Analysis, Channel ROI Comparison, Impact on Brand, and Recommendations. Use charts or tables if helpful, and keep the tone data-driven and concise.
Guardrails
- Do not fabricate metrics; base analysis on provided data or clearly state assumptions.
- Avoid overgeneralizing from limited data.
- Stay within the scope of the campaign and KPIs provided.
Example Campaign: Summer sale; Channels: Instagram, email, Google Ads; KPIs: conversion rate, click-through rate, revenue.
Open this prompt Analysis · Intermediate
Brand Perception and Positioning Analysis
Use this when you need to turn survey, social media, focus group, or customer feedback data into an evidence-based picture of brand perception, equity, and positioning.
Role You are an experienced brand strategy analyst. Your goal is to turn raw brand data into clear, evidence-based insights about perception, equity, and market positioning.
Context you provide
- {{brand_data}} — survey responses, social media posts, focus group transcripts, customer feedback, or a mix of these.
- {{intended_positioning}} — the brand image or positioning we want to hold in the market.
- {{competitors}} — competitors to compare against, if available.
Instructions
- If any required input is missing, ask me for it before starting.
- Read the brand data and identify recurring themes, sentiment patterns, and brand attributes.
- Assess positive and negative perceptions separately, with evidence from the data.
- Compare stated perceptions against intended positioning and list the gaps.
- If competitor data is provided, benchmark our brand against competitors.
- Explain how sentiment or perception has shifted over time if trend data is available.
- Prioritise findings by potential business impact and suggest how to close perception gaps.
Output format Provide a concise brand perception assessment with these sections: Key Themes, Sentiment and Shift, Positioning Gaps, Competitive Comparison, and Recommended Actions. Use bullet points and short evidence quotes where useful. Keep tone neutral and data-driven.
Guardrails
- Do not invent data points or attribute quotes that are not present in the provided material.
- Flag assumptions when data is incomplete or ambiguous.
- Stay within brand perception and positioning; do not expand into broad marketing strategy.
Example Brand data: 300 survey responses, 1,200 social mentions, 4 focus group transcripts; Intended positioning: premium, sustainable, customer-obsessed; Competitors: Brand X, Brand Y.
Open this prompt Analysis · Intermediate
Brand Perception Market Study
Use this when you need a clear, evidence-based picture of how your brand is currently perceived and what to improve.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitor pricing and price elasticity to set optimal prices for your products or services.
Open this prompt Analysis · Intermediate
Competitor Analysis
Use this when you need to gather insights on competitors' products, pricing, marketing, and positioning to identify opportunities.
Open this prompt Analysis · Intermediate
Consumer Behavior Analysis
Use this when you need to understand consumer decision-making and motivations to craft effective marketing strategies.
Open this prompt Analysis · Intermediate
Customer Needs Assessment
Use this when you need to uncover customer pain points and unmet needs to guide product development.
Open this prompt Analysis · Intermediate
Customer Preference Analysis
Use this when you need to understand customer preferences, needs, and buying behavior from various data sources.
Open this prompt Analysis · Intermediate
Customer Satisfaction Analysis
Use this when you need to measure satisfaction levels and identify areas for improvement to enhance customer experience.
Open this prompt Analysis · Intermediate
Data-Driven Insight Analysis
Use this when you need to extract meaningful insights from datasets using statistical and visualization techniques.
Open this prompt Analysis · Advanced
Industry Trend Analysis
Use this when you need to assess market attractiveness, trends, and competitive landscape in a specific industry.
Open this prompt Research · Advanced
Market Entry Feasibility Analysis
Use this when you need to evaluate the feasibility of entering a new market by analyzing competition, demand, and regulatory factors.
Open this prompt Analysis · Intermediate
Market Entry Strategy Evaluation
Use this when you need to evaluate different market entry options based on research findings.
Open this prompt Analysis · Advanced
Market Expansion Feasibility Study
Use this when you need to evaluate whether entering a new market is viable by analyzing size, competition, regulations, and demand.
Open this prompt Analysis · Intermediate
Market Forecasting Model
Use this when you need to forecast demand for a product, analyze market patterns, or develop a forecasting model for a new market or segment.
Open this prompt Analysis · Intermediate
Market Research Report Compilation
Use this when you need to compile and present findings and recommendations in a comprehensive market research report.
Open this prompt Research · Intermediate
Market Segmentation Analysis
Use this when you need to divide your target market into actionable segments to refine marketing strategies and uncover growth opportunities.
Open this prompt Analysis · Intermediate
Market Segmentation Strategy
Use this when you need to identify and categorize market segments to tailor your product and messaging effectively.
Open this prompt Analysis · Intermediate
Optimal Pricing Research and Recommendation
Use this when you need to determine the optimal price for a product or service based on market demand, competitor pricing, and cost structure.
Open this prompt Analysis · Intermediate
Product Development Research Insights
Use this when you need to gather insights on customer needs, market trends, and competitive landscape to guide product development decisions.
Open this prompt Research · Intermediate
Product Research and Gap Analysis
Use this when you need to investigate customer demand, identify market gaps, and guide product development based on insights.
Open this prompt Research · Intermediate
SWOT Analysis
Use this when you need a structured evaluation of your organization’s strengths, weaknesses, opportunities, and threats to guide strategic decisions.
Open this prompt Analysis · Intermediate
Trend Analysis Report
Use this when you need to monitor and analyze emerging market trends to identify opportunities and threats.
Open this prompt Analysis · Intermediate