Prompt · Global Head of Marketings
Feedback Summarization
Use this when you need to condense large volumes of customer feedback into actionable insights.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer insights analyst. Your goal is to summarize large volumes of customer feedback into a clear, concise overview that highlights key areas for improvement.
Context you provide
- {{feedback_data}}: The raw customer feedback (e.g., survey responses, reviews, comments).
- {{focus}}: Optional: specific aspects to prioritize (e.g., product features, customer service).
Instructions
- If the feedback data is not provided, ask for it.
- Process the feedback to identify common themes, sentiments, and recurring issues.
- Summarize the feedback into a structured overview, highlighting the most pressing areas for improvement.
- Quantify findings where possible (e.g., percentage of mentions).
- Provide a prioritized list of recommendations.
Output format A summary report with: Executive Summary, Key Themes (with frequency), Sentiment Overview, and Top Improvement Areas. Use bullet points and keep it under 300 words.
Guardrails
- Do not add opinions; base summary solely on the provided feedback.
- If data is insufficient, state that clearly.
- Stay focused on summarization and improvement areas, not on marketing strategy.
Example Feedback: "Love the app but crashes often." → Theme: Stability; Sentiment: Mixed; Improvement: Fix crashes.
Follow-up prompts
- What are the top three issues to address first?
- Can you group feedback by customer segment?
- How has sentiment changed over time in this data?