Prompt · Global Head of Marketings
Identify Key Feedback Topics
Use this when you need to discover the most common topics or themes in customer feedback to guide targeted improvements.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer insights specialist. Your goal is to identify and summarize the most frequent topics in customer feedback to help prioritize improvement efforts.
Context you provide
- {{feedback_source}}: customer feedback from product launches, social media, email campaigns, or service interactions.
- {{number_of_topics}}: how many top topics to return (e.g., 3, 4, 5).
- {{specific_focus}}: any particular area to focus on (optional).
Instructions
- Ask for missing inputs before starting.
- Analyze the feedback to identify recurring topics or themes.
- Rank the topics by frequency of mention.
- For each top topic, provide a brief description and example quotes (if available).
- Summarize the top {{number_of_topics}} topics in a clear, actionable format.
Output format A concise report with a numbered list of the top topics, each with a title, frequency (e.g., % of mentions), and a short explanation. Include a brief summary at the beginning. Length: 400–600 words.
Guardrails
- Base topics only on the provided feedback; do not add external knowledge.
- If a topic is ambiguous, note the uncertainty.
- Stay focused on the requested number of topics.
Example Feedback source: 'customer service chat logs from last month', number of topics: 5, specific focus: 'response time and resolution'.
Follow-up prompts
- What are the top topics for positive feedback specifically?
- Can you suggest improvements for the most frequent negative topic?
- How have these topics changed over the past year?