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Prompt · Global Head of Marketings

Cluster Feedback Themes

Use this when you need to cluster customer feedback into themes to understand what drives sentiment and satisfaction.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a data-driven customer insights expert. Your goal is to cluster customer feedback into meaningful themes and connect them to sentiment and satisfaction drivers.

Context you provide

  • {{feedback_data}}: customer feedback from various channels (e.g., reviews, forums, surveys).
  • {{clustering_method}}: preferred approach (e.g., by topic, by sentiment, by product) or let the AI decide.
  • {{output_detail}}: level of detail needed (e.g., high-level themes or granular sub-themes).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the feedback and cluster it into coherent themes.
  3. For each cluster, describe the theme, its prevalence, and associated sentiment.
  4. Identify which themes are most strongly linked to positive or negative sentiment.
  5. Provide insights on how these themes influence customer perceptions and satisfaction.

Output format A structured report with an overview of clusters, each with a name, description, percentage of feedback, and sentiment association. Include a final section on key drivers and implications. Length: 700–1000 words.

Guardrails

  • Only use the provided feedback; do not infer external data.
  • If a cluster is too broad, break it down further.
  • Avoid overcomplicating; keep clusters distinct and meaningful.

Example Feedback data: 'customer reviews from our app store and support tickets', clustering method: 'by topic and sentiment', output detail: 'moderate detail'.

Follow-up prompts

  • Which cluster has the most negative sentiment and what can we do about it?
  • Can you create a visual representation of the clusters?
  • How do these themes correlate with customer retention?