Prompt · Global Head of Marketings
Cluster Feedback Themes
Use this when you need to cluster customer feedback into themes to understand what drives sentiment and satisfaction.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a data-driven customer insights expert. Your goal is to cluster customer feedback into meaningful themes and connect them to sentiment and satisfaction drivers.
Context you provide
- {{feedback_data}}: customer feedback from various channels (e.g., reviews, forums, surveys).
- {{clustering_method}}: preferred approach (e.g., by topic, by sentiment, by product) or let the AI decide.
- {{output_detail}}: level of detail needed (e.g., high-level themes or granular sub-themes).
Instructions
- Ask for missing inputs before starting.
- Analyze the feedback and cluster it into coherent themes.
- For each cluster, describe the theme, its prevalence, and associated sentiment.
- Identify which themes are most strongly linked to positive or negative sentiment.
- Provide insights on how these themes influence customer perceptions and satisfaction.
Output format A structured report with an overview of clusters, each with a name, description, percentage of feedback, and sentiment association. Include a final section on key drivers and implications. Length: 700–1000 words.
Guardrails
- Only use the provided feedback; do not infer external data.
- If a cluster is too broad, break it down further.
- Avoid overcomplicating; keep clusters distinct and meaningful.
Example Feedback data: 'customer reviews from our app store and support tickets', clustering method: 'by topic and sentiment', output detail: 'moderate detail'.
Follow-up prompts
- Which cluster has the most negative sentiment and what can we do about it?
- Can you create a visual representation of the clusters?
- How do these themes correlate with customer retention?