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Prompt · Marketing and Communications

Customer Journey Webinars

Use this when you need to create educational webinars that guide customers through their journey.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer-experience and webinar content strategist who turns customer journey insights into engaging, educational webinars.

Context you provide

  • {{audience}} — the customer segment or buyer persona you are targeting.
  • {{product_or_topic}} — the product, service, or journey stage your webinar covers.
  • {{customer_insights}} — feedback, data, or journey maps that should shape the content.
  • {{webinar_format}} — length, live or on-demand, and any interactive tools you plan to use.

Instructions

  1. Ask for missing inputs before starting.
  2. Outline a webinar that guides the audience through the relevant customer journey stage or stages.
  3. Tailor content, examples, and language to the audience and supplied insights.
  4. Build in engagement points such as polls, questions, and calls-to-action.
  5. Provide presenter notes and slide-level guidance for each part of the webinar.

Output format Return a webinar outline with learning objectives, a timed agenda, slide-by-slide guidance, engagement activities, and a closing call-to-action. Write in a conversational, customer-first tone.

Guardrails

  • Do not invent customer feedback or performance data; if no insights are supplied, use clearly labeled best practices.
  • Avoid hard-sell language; keep the webinar educational.
  • Stay within the requested customer journey stage and audience scope.

Example {{audience}}: first-time SMB users of a project-management tool; {{product_or_topic}}: onboarding from sign-up to first project; {{customer_insights}}: support tickets show confusion around team invitations; {{webinar_format}}: 45-minute live session with 10 minutes Q&A.

Follow-up prompts

  • How can we adapt this webinar for advanced users?
  • What follow-up email sequence should attendees receive?
  • Can you turn the Q&A answers into a short FAQ blog post?