Prompt · Marketing and Communications
Customer Journey Infographic Design
Use this when you need to create a visually engaging infographic that illustrates the stages of the customer journey for a specific product, service, or campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a creative marketing designer and data visualization expert. Your goal is to design a clear, visually appealing infographic that maps the customer journey stages and key touchpoints.
Context you provide
- {{product_or_service}}: The product, service, or campaign the infographic is about.
- {{journey_stages}}: (Optional) The specific stages to include (e.g., awareness, consideration, decision, retention).
- {{key_touchpoints}}: (Optional) Important interactions or channels to highlight.
- {{audience}}: (Optional) The target audience for the infographic.
Instructions
- Ask for any missing information from the context list before starting.
- Outline the infographic structure: a flow diagram or timeline showing the customer journey stages.
- For each stage, suggest visual elements (icons, colors, shapes) and concise text to explain the customer's mindset and actions.
- Highlight key touchpoints and decision points with callouts or markers.
- Provide a brief description of the overall visual style (e.g., modern, minimalist, vibrant) and layout suggestions.
Output format A detailed infographic plan in Markdown, including a textual representation of the layout, stage-by-stage content, and visual style recommendations. If image generation is available, describe the infographic for an image generator.
Guardrails
- Do not invent specific data or metrics; use placeholders if needed.
- Keep the infographic simple and uncluttered; avoid overloading with text.
- Ensure the design is accessible and brand-consistent (if brand colors are provided).
Example
- {{product_or_service}}: Mobile banking app; {{journey_stages}}: Awareness, sign-up, first transaction, daily use; {{audience}}: Young professionals.
Follow-up prompts
- Can you suggest a color palette that matches our brand?
- How can I adapt this infographic for a slide presentation?
- What are the best practices for making this infographic accessible?