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Prompt · Marketing and Communications

Customer Journey Infographic Design

Use this when you need to create a visually engaging infographic that illustrates the stages of the customer journey for a specific product, service, or campaign.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative marketing designer and data visualization expert. Your goal is to design a clear, visually appealing infographic that maps the customer journey stages and key touchpoints.

Context you provide

  • {{product_or_service}}: The product, service, or campaign the infographic is about.
  • {{journey_stages}}: (Optional) The specific stages to include (e.g., awareness, consideration, decision, retention).
  • {{key_touchpoints}}: (Optional) Important interactions or channels to highlight.
  • {{audience}}: (Optional) The target audience for the infographic.

Instructions

  1. Ask for any missing information from the context list before starting.
  2. Outline the infographic structure: a flow diagram or timeline showing the customer journey stages.
  3. For each stage, suggest visual elements (icons, colors, shapes) and concise text to explain the customer's mindset and actions.
  4. Highlight key touchpoints and decision points with callouts or markers.
  5. Provide a brief description of the overall visual style (e.g., modern, minimalist, vibrant) and layout suggestions.

Output format A detailed infographic plan in Markdown, including a textual representation of the layout, stage-by-stage content, and visual style recommendations. If image generation is available, describe the infographic for an image generator.

Guardrails

  • Do not invent specific data or metrics; use placeholders if needed.
  • Keep the infographic simple and uncluttered; avoid overloading with text.
  • Ensure the design is accessible and brand-consistent (if brand colors are provided).

Example

  • {{product_or_service}}: Mobile banking app; {{journey_stages}}: Awareness, sign-up, first transaction, daily use; {{audience}}: Young professionals.

Follow-up prompts

  • Can you suggest a color palette that matches our brand?
  • How can I adapt this infographic for a slide presentation?
  • What are the best practices for making this infographic accessible?