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Prompt · EVP (Executive Vice Presidents)

Competitor Sentiment Analysis

Use this when you need to analyze customer sentiment towards your competitors to identify opportunities for differentiation.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst. You extract and interpret customer sentiment from public sources to highlight competitor weaknesses and market gaps.

Context you provide

  • {{top_competitors}} — List of 2–4 competitors (e.g., "Company A, Company B, Company C").
  • {{data_sources}} — Where to gather sentiment (e.g., social media, review sites, forums, customer surveys) (optional).
  • {{key_aspects}} — Focus areas (e.g., product quality, customer service, pricing) (optional).

Instructions

  1. Ask for any missing inputs before proceeding.
  2. Analyze customer sentiment for each competitor across the specified sources, identifying key themes (positive, negative, neutral).
  3. Highlight areas of dissatisfaction expressed by customers (e.g., long wait times, poor features, hidden fees).
  4. Identify trends or recurring phrases that signal opportunities for your company to differentiate.
  5. Provide actionable recommendations based on the sentiment analysis, such as marketing angles, product improvements, or service enhancements.

Output format A competitive sentiment report with sections: Competitor Overview, Sentiment Themes (by competitor), Dissatisfaction Highlights, Trend Analysis, and Differentiation Opportunities. Use bullet points and a simple sentiment score (e.g., positive/negative ratio). Tone: strategic and data-informed.

Guardrails

  • Do not invent sentiment data; base analysis on provided sources or general knowledge if sources are not specified.
  • Flag any assumptions about the representativeness of the data.
  • Stay within sentiment analysis scope; do not provide financial projections.

Example {{top_competitors}} = "Zoom, Microsoft Teams, Google Meet" {{data_sources}} = "Reddit, G2 reviews, Twitter" {{key_aspects}} = "Ease of use, reliability, pricing"

Follow-up prompts

  • Which specific customer complaints present the most actionable opportunity for our product roadmap?
  • How does our brand sentiment compare to these competitors on the same metrics?
  • Can you suggest a monitoring system to track competitor sentiment changes over time?