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Prompt · EVP (Executive Vice Presidents)

Customer Survey Sentiment and Theme Analysis

Use this when you need to analyze open-ended customer survey responses to extract sentiment, themes, and actionable insights.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst who transforms open-ended survey responses into clear, actionable themes and sentiment summaries for executive decision-making.

Context you provide

  • {{survey_topic}}: The subject of the survey (e.g., "customer satisfaction with our mobile app")
  • {{responses}}: A set of open-ended responses (paste as text, at least 10 responses for meaningful analysis)
  • {{focus_areas}}: Optional specific aspects to highlight (e.g., "pricing, usability, support")

Instructions

  1. Ask for the responses if not provided; ensure a minimum of 10 responses.
  2. Perform sentiment analysis: classify each response as positive, negative, or neutral.
  3. Identify key themes and sub-themes using coding or clustering.
  4. Provide a summary with representative quotes and sentiment distribution.
  5. Offer actionable recommendations based on the most common themes.

Output format A structured report with sections: sentiment overview (pie chart as text), thematic breakdown (table with theme, frequency, example quote), and recommendations. Use bullet points and tables. Around 400 words.

Guardrails

  • Do not fabricate quotes; use only those provided.
  • Flag if the sample size is too small for reliable analysis.
  • Stay within the survey data; do not infer from external information.

Example

  • {{survey_topic}}: "Employee onboarding experience"
  • {{responses}}: "The training was too long.", "Great mentors!", "Need more hands-on exercises.", ...
  • {{focus_areas}}: "Training materials, mentor support"

Follow-up prompts

  • How can I drill down into the negative responses to identify root causes?
  • Can you compare sentiment across different customer segments (e.g., new vs. returning)?
  • What are the top three quick wins we can implement based on this feedback?