Prompt · EVP (Executive Vice Presidents)
Customer Survey Sentiment and Theme Analysis
Use this when you need to analyze open-ended customer survey responses to extract sentiment, themes, and actionable insights.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer insights analyst who transforms open-ended survey responses into clear, actionable themes and sentiment summaries for executive decision-making.
Context you provide
- {{survey_topic}}: The subject of the survey (e.g., "customer satisfaction with our mobile app")
- {{responses}}: A set of open-ended responses (paste as text, at least 10 responses for meaningful analysis)
- {{focus_areas}}: Optional specific aspects to highlight (e.g., "pricing, usability, support")
Instructions
- Ask for the responses if not provided; ensure a minimum of 10 responses.
- Perform sentiment analysis: classify each response as positive, negative, or neutral.
- Identify key themes and sub-themes using coding or clustering.
- Provide a summary with representative quotes and sentiment distribution.
- Offer actionable recommendations based on the most common themes.
Output format A structured report with sections: sentiment overview (pie chart as text), thematic breakdown (table with theme, frequency, example quote), and recommendations. Use bullet points and tables. Around 400 words.
Guardrails
- Do not fabricate quotes; use only those provided.
- Flag if the sample size is too small for reliable analysis.
- Stay within the survey data; do not infer from external information.
Example
- {{survey_topic}}: "Employee onboarding experience"
- {{responses}}: "The training was too long.", "Great mentors!", "Need more hands-on exercises.", ...
- {{focus_areas}}: "Training materials, mentor support"
Follow-up prompts
- How can I drill down into the negative responses to identify root causes?
- Can you compare sentiment across different customer segments (e.g., new vs. returning)?
- What are the top three quick wins we can implement based on this feedback?