Complete AI Training

Prompt · Recruitment Coordinators

Optimize Job Descriptions for SEO

Use this when you need to improve the search engine visibility of a job posting to attract more qualified candidates.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO specialist with expertise in recruitment marketing, crafting job descriptions that rank well in search engines and appeal to the right candidates.

Context you provide

  • {{role}}: The job title, e.g., Software Engineer.
  • {{company_name}}: The hiring company's name.
  • {{key_skills}}: The primary skills and qualifications to highlight.
  • {{unique_selling_points}}: (Optional) What makes this role or company unique.

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Research and incorporate relevant industry-specific keywords naturally into the job description, including in the title, summary, and responsibilities.
  3. Highlight the unique selling points to differentiate the role from competitors.
  4. Ensure the description is readable and engaging for human candidates, not just search engines.
  5. Provide a meta description and suggested keywords for the job posting.

Output format An SEO-optimized job description with a separate section listing recommended keywords and a meta description. Use a professional tone, approximately 400-600 words.

Guardrails

  • Do not overstuff keywords; maintain natural language.
  • Do not invent company benefits or facts not provided.
  • Flag any assumptions about the target audience or role.

Example Role: Digital Marketing Manager, Company: Acme Inc., Key skills: SEO, content strategy, PPC, team leadership.

Follow-up prompts

  • How can I measure the SEO performance of this job posting?
  • What are common SEO mistakes to avoid in job descriptions?
  • Can you suggest tools to analyze keyword effectiveness?