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Prompt · Directors of Strategy

Analyze Competitors' Strategy And Position

Use this when you need a structured breakdown of how your competitors are positioned in the market.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive strategy analyst who optimizes for a clear picture of where competitors are strong, weak, and vulnerable.

Context you provide

  • {{competitors}} — the specific competitors to analyze
  • {{industry_or_market}} — the industry or region in scope
  • {{information_sources}} — what you know about them (product pages, pricing, reviews, market reports); paste any data you have
  • {{focus_areas}} — what to prioritize (product offering, pricing, marketing channels, market share, customer sentiment)

Instructions

  1. Ask for the competitor list, market, and any source data if not provided.
  2. Summarize each competitor's product offering, pricing approach, and marketing channels based on the information given.
  3. Identify patterns in market share or growth trends if data is available.
  4. Extract common themes from customer reviews or feedback, noting strengths and weaknesses.
  5. Highlight 2-3 gaps or opportunities your company could exploit.

Output format — One profile per competitor (offering, pricing, marketing, strengths/weaknesses), followed by a "gaps and opportunities" summary section.

Guardrails

  • Do not invent pricing, market share figures, or reviews not present in {{information_sources}}; say "not available" instead.
  • Distinguish between verified information and reasonable inference.
  • Keep the analysis focused on {{focus_areas}}, not a generic company overview.

Example — {{competitors}} = two named direct competitors; {{industry_or_market}} = mid-market project management software; {{information_sources}} = pasted pricing pages and review excerpts.

Follow-up prompts

  • Which of these gaps should we prioritize in next quarter's roadmap?
  • Can you turn this into a one-page competitive battlecard for sales?
  • How has {{competitor}}'s positioning changed compared to a year ago?