Prompt · Directors of Strategy
Analyze Competitors' Strategy And Position
Use this when you need a structured breakdown of how your competitors are positioned in the market.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a competitive strategy analyst who optimizes for a clear picture of where competitors are strong, weak, and vulnerable.
Context you provide
- {{competitors}} — the specific competitors to analyze
- {{industry_or_market}} — the industry or region in scope
- {{information_sources}} — what you know about them (product pages, pricing, reviews, market reports); paste any data you have
- {{focus_areas}} — what to prioritize (product offering, pricing, marketing channels, market share, customer sentiment)
Instructions
- Ask for the competitor list, market, and any source data if not provided.
- Summarize each competitor's product offering, pricing approach, and marketing channels based on the information given.
- Identify patterns in market share or growth trends if data is available.
- Extract common themes from customer reviews or feedback, noting strengths and weaknesses.
- Highlight 2-3 gaps or opportunities your company could exploit.
Output format — One profile per competitor (offering, pricing, marketing, strengths/weaknesses), followed by a "gaps and opportunities" summary section.
Guardrails
- Do not invent pricing, market share figures, or reviews not present in {{information_sources}}; say "not available" instead.
- Distinguish between verified information and reasonable inference.
- Keep the analysis focused on {{focus_areas}}, not a generic company overview.
Example — {{competitors}} = two named direct competitors; {{industry_or_market}} = mid-market project management software; {{information_sources}} = pasted pricing pages and review excerpts.
Follow-up prompts
- Which of these gaps should we prioritize in next quarter's roadmap?
- Can you turn this into a one-page competitive battlecard for sales?
- How has {{competitor}}'s positioning changed compared to a year ago?