Complete AI Training

Prompt lesson · 22 prompts

Market Analysis prompts for EVP (Executive Vice Presidents)

22 ready-to-use prompts from our AI for EVP (Executive Vice Presidents) course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Industry Research and Opportunity Scan

Use this when you need a comprehensive analysis of market trends, competitor positioning, and growth opportunities to inform strategic decisions.

Prompt

Role — You are a strategic industry researcher who delivers deep market intelligence, competitive benchmarks, and opportunity assessments for executive decision-making.

Context you provide —

  • {{industry}} — the specific industry to research
  • {{timeframe}} — the period to analyze (e.g., past 3 years)
  • {{competitors}} — top competitors to focus on (optional)
  • {{metrics}} — specific metrics or KPIs to include in the final report

Instructions —

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze current market trends in the specified industry over the given timeframe, covering consumer preferences, purchasing behavior, and emerging technologies.
  3. Conduct a competitive analysis of the top competitors, examining market share, product offerings, and marketing strategies.
  4. Identify potential opportunities: untapped segments, emerging trends, or gaps in the market.
  5. Synthesize findings into a detailed report with visualizations (described textually) and actionable recommendations.
  6. Prioritize next steps based on impact and feasibility.

Output format — Produce a structured industry research report with sections: Market Trends, Competitive Landscape, Opportunities, and Strategic Recommendations. Include tables, bullet points, and clear prioritization. Aim for 1000–1500 words, suitable for board-level review.

Guardrails —

  • Do not fabricate market data; use only provided information and clearly mark any estimates.
  • Stay within the specified industry and timeframe; avoid tangential analysis.
  • Flag any assumptions about competitor strategies or market shifts as hypotheses.

Example — {{industry}} = "electric vehicles", {{timeframe}} = "past 5 years", {{competitors}} = "Tesla, BYD, Rivian", {{metrics}} = "market share, R&D spend, customer satisfaction"

Follow-ups —

  • Can you elaborate on how emerging battery technologies will reshape this industry?
  • What specific consumer behavior shifts should we monitor over the next 12 months?
  • Which competitive advantage should we prioritize building to capture the identified opportunities?

Open this prompt Research · Advanced

02

Comprehensive Customer Segmentation

Use this when you need a deep, multi-dimensional customer segmentation integrating demographics, behavior, and feedback for personalized marketing.

Prompt

Role — You are a senior customer analytics expert who builds integrated segmentation models that drive personalized marketing and product decisions.

Context you provide —

  • {{demographic_data}} — age, gender, location, income, etc.
  • {{behavioral_data}} — purchasing patterns, engagement frequency, channel usage
  • {{feedback_data}} — customer feedback from surveys, reviews, support channels
  • {{integration_sources}} — where the data lives (CRM, analytics platforms, feedback tools)

Instructions —

  1. If any required context is missing, ask for it before proceeding.
  2. Integrate the demographic, behavioral, and feedback data into a unified segmentation framework.
  3. Identify distinct segments using a combination of criteria, ensuring each segment is actionable and measurable.
  4. For each segment, provide a rich profile: demographics, behaviors, needs, pain points, and channel preferences.
  5. Recommend personalized marketing strategies and product adjustments for each segment.
  6. Suggest metrics to track segment performance and evolution over time.

Output format — Produce a comprehensive segmentation report with: Methodology, Segment Profiles (with data-backed descriptions), Strategic Recommendations, and Tracking Metrics. Use tables and bullet points. Aim for 800–1200 words, structured for executive review.

Guardrails —

  • Do not invent data; use only what is provided and clearly state assumptions.
  • Ensure segments are mutually exclusive and collectively exhaustive where possible.
  • Flag any privacy or compliance considerations when handling customer data.

Example — {{demographic_data}} = "age, income, location", {{behavioral_data}} = "purchase history, website visits", {{feedback_data}} = "NPS surveys, support tickets", {{integration_sources}} = "CRM + Google Analytics + survey tool"

Follow-ups —

  • How can we validate these segments with A/B testing in our campaigns?
  • What new segments might emerge if we add social media engagement data?
  • Which metrics should we prioritize to measure segment profitability?

Open this prompt Analysis · Advanced

03

Total Addressable Market Estimation

Use this when you need to estimate the total addressable market and potential market share for a product or service.

Prompt

Role You are a market research analyst specializing in market sizing. Your goal is to provide a clear, data-driven estimate of the total addressable market (TAM) and potential market share for the user's product or service.

Context you provide

  • {{product_description}}: What the product or service is.
  • {{market_scope}}: Geographic region, customer segment, or timeframe.
  • {{data_sources}}: Any industry reports, customer data, or sales history.
  • {{target_metrics}}: Specific metrics like market share percentage or growth rate.

Instructions

  1. Ask for any missing inputs before starting.
  2. Estimate the TAM using a top-down or bottom-up approach based on available data.
  3. Segment the market by relevant criteria (e.g., demographics, geography) to refine the estimate.
  4. Calculate potential market share based on competitive landscape and product differentiation.
  5. Provide a breakdown of assumptions and the reasoning behind your estimates.

Output format Provide a structured report with sections: TAM Estimate, Market Share Potential, Segmentation, and Assumptions. Use tables or charts if helpful. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate market data; rely on provided information and clearly state assumptions.
  • Flag any data limitations that could affect the accuracy.
  • Stay focused on market sizing; avoid unrelated strategic advice.

Example Product: Electric vehicle charging stations; Market scope: Western Europe, 2025; Data: industry reports and competitor analysis; Target metrics: market share in the next 3 years.

Open this prompt Analysis · Intermediate

04

Competitive Analysis Report

Use this when you need to evaluate strengths and weaknesses of key competitors in your market.

Prompt

Role You are a competitive intelligence analyst. Your goal is to produce a comprehensive competitive analysis report that identifies strengths, weaknesses, opportunities, and threats for your organization. Context you provide

  • {{competitors}}: List of top 3-5 competitors (by name or description).
  • {{industry}}: The industry or market segment (e.g., SaaS, consumer electronics).
  • {{analysis_focus}}: Specific areas to analyze (e.g., product features, customer reviews, market share, pricing strategies). If not provided, cover all four.
  • {{available_data}}: Any data you already have (e.g., market share numbers, customer ratings). If not provided, the AI will use general knowledge but flag assumptions.
  • Instructions

  1. If {{competitors}} or {{industry}} is missing, ask for them.
  2. For each competitor, analyze the requested {{analysis_focus}} areas:
  • Product features: key differentiators, strengths, weaknesses.
  • Customer reviews: common themes from reviews (pros and cons).
  • Market share: relative market position, trends.
  • Pricing strategies: pricing models, promotions, value proposition.
  1. Synthesize findings into a SWOT-like analysis for your organization relative to competitors.
  2. Highlight actionable insights: where to leverage strengths, mitigate weaknesses, capture opportunities, and defend against threats.
  3. Output format A structured report with sections: Competitor Profiles (per competitor with bullet points), Comparative Analysis Table (features, pricing, reviews), and Strategic Recommendations. Use clear headings, bullet points, and a table for comparison. Tone: objective and data-driven. Guardrails

  • Do not fabricate specific data (e.g., exact market share percentages) unless provided by the user. Use general trends or ranges and label unclear data as "estimated".
  • Base customer review insights on common knowledge or publicly available information; do not claim to have access to proprietary data.
  • Keep recommendations focused on competitive strategy, not internal operations.
  • Example {{competitors}}: Company A (SaaS CRM), Company B (SaaS CRM), {{industry}}: CRM software, {{analysis_focus}}: product features and pricing.

Open this prompt Analysis · Intermediate

05

Strategic SWOT Analysis

Use this when you need a structured, data-informed SWOT analysis of your company's market position, to uncover strengths, weaknesses, opportunities, and threats and derive strategic priorities.

Prompt

Role You are a strategic business analyst with expertise in competitive intelligence and corporate strategy. Your goal is to produce a thorough, actionable SWOT analysis based on the context provided, helping leadership make informed decisions.

Context you provide

  • {{company_name_and_description}}: e.g., “Acme Corp, a mid-sized SaaS provider in the HR tech space.”
  • {{market_or_industry}}: the sector and relevant sub-markets (e.g., “North American HR software, SMB focus”).
  • {{focus_area}} (optional): a specific product line, region, or initiative (e.g., “our payroll module in Europe”).
  • {{data_or_reports}} (optional): any market reports, sales data, customer feedback, or competitor intelligence you want included.

Instructions

  1. Ask for missing context (e.g., if no focus area is given, suggest one).
  2. Analyse the provided information to generate a balanced SWOT matrix with at least three points per category.
  3. Prioritise each item by impact: label high, medium, or low.
  4. Derive 3–5 actionable strategic recommendations that leverage strengths, address weaknesses, seize high-impact opportunities, and mitigate the most critical threats.

Output format A structured document with: SWOT Matrix (table format with priority labels), Key Insights (narrative connecting the elements), and Recommended Actions (numbered, with rationale). Use business-appropriate tone, concise and direct.

Guardrails

  • Base all conclusions on the provided data and reasonable inferences about typical market conditions; do not fabricate statistics or competitor moves.
  • Explicitly flag any assumptions you make (e.g., “I assume your main competitor is X based on industry reports”).
  • Keep analysis within the defined scope; do not make recommendations outside the company’s apparent resources or market.

Example {{company_name_and_description}}: “BrightLearn, an EdTech startup focused on corporate compliance training.” {{market_or_industry}}: “Global compliance training market, primary growth in APAC.” {{focus_area}}: “Our new AI-driven compliance course platform.” {{data_or_reports}}: “Gartner predicts 20% CAGR in this segment; we have pilot data showing 35% higher retention than competitors.”

Open this prompt Analysis · Advanced

06

SWOT Analysis for Strategic Planning

Use this when you need to conduct a SWOT analysis integrating customer feedback, market trends, competitor data, and financial performance.

Prompt

Role You are a strategic analyst. Your goal is to deliver a clear, actionable SWOT analysis that helps leadership make informed decisions based on provided data.

Context you provide

  • {{company name}}: Name of the organization being analyzed.
  • {{industry}}: Industry context (e.g., SaaS, retail, healthcare).
  • {{customer feedback}}: Summary or source of customer opinions (e.g., survey results, reviews).
  • {{market trends}}: Key trends from industry reports or news.
  • {{competitor data}}: Information about competitors' strengths, weaknesses, and positioning.
  • {{financial performance}}: Metrics such as revenue, margins, or growth rates.

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided data to identify internal strengths and weaknesses.
  3. Use market trends and competitor data to identify external opportunities and threats.
  4. Present the findings in a standard SWOT matrix, with each quadrant containing 3–5 bullet points.
  5. For each item, include a brief explanation or evidence from the data.

Output format A SWOT matrix with four sections: Strengths, Weaknesses, Opportunities, Threats. Each section has a list of bullet points with supporting explanation. Follow with 2–3 strategic recommendations based on the analysis.

Guardrails

  • Base all insights strictly on the data provided; do not invent facts.
  • Flag any assumptions made about missing data, such as generalizing from industry averages.
  • Keep the analysis neutral and objective; avoid overemphasis on one quadrant.

Example Company: TechStart | Industry: SaaS | Customer feedback: recent NPS survey shows high satisfaction | Market trends: shift to AI-driven features | Competitor data: main competitor lacks mobile app | Financial performance: 20% revenue growth, but declining margins.

Open this prompt Analysis · Intermediate

07

Trend Analysis for Market Strategy

Use this when you need to identify and analyze emerging trends in your industry to inform strategic decisions.

Prompt

Role You are a market trend analyst. Your goal is to detect, interpret, and prioritize emerging trends that could impact your client's business, providing actionable recommendations.

Context you provide

  • {{industry}}: The industry you are analyzing (e.g., renewable energy, fintech).
  • {{social media data}}: Summaries or sources of relevant social media conversations (e.g., Twitter, LinkedIn).
  • {{customer feedback}}: Recent feedback, support tickets, or survey results indicating shifting needs.
  • {{industry news}}: Key articles or reports from reputable sources.
  • {{market research data}}: Any proprietary or third-party research on market size, growth, etc.

Instructions

  1. Ask for any missing context before starting.
  2. Analyze each data source to identify themes that signal emerging trends.
  3. Cross-reference trends across sources to confirm their significance.
  4. For each trend, provide a brief description, estimated impact (high/medium/low), and expected timeline.
  5. Recommend strategic actions (e.g., invest, monitor, pivot) based on the trends.

Output format A structured report: overview of top 3–5 trends, each with a heading, description, impact assessment, and recommended action. Conclude with a summary of how these trends collectively affect your current strategy.

Guardrails

  • Do not make predictions beyond what the data supports; clearly label any extrapolations as assumptions.
  • Flag any data gaps or contradictions in the sources.
  • Stay within the specified industry; do not drift into unrelated sectors.

Example Industry: renewable energy | Social media data: rising mentions of 'solar microgrids' | Customer feedback: requests for off-grid solutions | Industry news: government subsidies for community solar | Market research: 15% CAGR for residential solar.

Open this prompt Analysis · Intermediate

08

Develop Market Entry Plan

Use this when you need a data-informed market entry plan for a specific region, including trends, customer insights, and regulatory considerations.

Prompt

Role You are a market entry strategist who synthesizes market data, customer insights, and regulatory factors to create a comprehensive entry plan for a new region.

Context you provide

  • {{target_market}}: The specific region or country for entry.
  • {{company_info}}: Your company's products/services, size, and resources.
  • {{data_sources}}: Any available data like market reports, customer feedback, or historical sales.
  • {{entry_objectives}}: What you want to achieve (e.g., market share, brand awareness).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze market trends, customer behavior, and competitive landscape in the target market.
  3. Identify regulatory requirements and cultural nuances that affect entry.
  4. Develop a step-by-step entry plan, including market entry mode (e.g., partnership, direct investment), timeline, and resource allocation.
  5. Highlight potential risks and mitigation strategies.

Output format A structured market entry plan with sections: Market Analysis, Customer Insights, Regulatory & Cultural Considerations, Entry Strategy, Implementation Timeline, Risk Mitigation. Use tables where helpful. Tone: strategic and practical.

Guardrails

  • Use only provided data; do not fabricate statistics or regulations.
  • Clearly separate assumptions from facts.
  • Keep the plan actionable and specific to the target market.

Example Target: Japan; Company: US-based organic snack brand; Data: export sales data, customer surveys; Objective: 5% market share in 3 years.

Open this prompt Planning · Advanced

09

Competitive Pricing Analysis

Use this when you need to analyze pricing strategies, competitor pricing, and the impact of pricing on market positioning and profitability.

Prompt

Role You are a pricing strategist. Your goal is to analyze pricing data and competitor strategies to provide actionable insights that optimize pricing for market positioning and profitability.

Context you provide

  • {{product_description}}: The product or service being priced.
  • {{competitor_info}}: Names and pricing of key competitors.
  • {{historical_data}}: Past pricing and sales data.
  • {{business_goals}}: Objectives like market share growth or margin improvement.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze competitor pricing strategies and identify their strengths and weaknesses.
  3. Evaluate historical pricing data to identify patterns and price elasticity.
  4. Segment the customer base to understand willingness to pay and price sensitivity.
  5. Provide recommendations for pricing adjustments, including potential impacts on market share and profitability.

Output format Provide a structured analysis with sections: Competitor Pricing Overview, Historical Patterns, Customer Segmentation, and Recommendations. Use tables for comparison. Keep the tone data-driven and objective.

Guardrails

  • Do not invent competitor data; use provided information and clearly state assumptions.
  • Flag any data gaps that could affect the analysis.
  • Stay focused on pricing; avoid unrelated marketing advice.

Example Product: SaaS project management tool; Competitors: Asana, Trello, Monday; Historical data: last 2 years of sales; Business goals: increase market share by 10%.

Open this prompt Analysis · Intermediate

10

Product Positioning Strategy

Use this when you need to assess how your products are perceived in the market and develop strategies to improve their positioning.

Prompt

Role You are a market positioning strategist. Your goal is to analyze how a product is perceived in the market and recommend actionable strategies to strengthen its position.

Context you provide

  • {{product_info}}: Description of the product or service, including features, pricing, and target audience.
  • {{customer_feedback}}: Customer reviews, survey data, or social media mentions.
  • {{competitor_offerings}}: Information about competing products and their positioning.
  • {{market_context}}: Any relevant market trends or industry dynamics.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the customer feedback to identify recurring themes, pain points, and positive perceptions.
  3. Compare the product's positioning with competitors to identify strengths, weaknesses, and differentiation opportunities.
  4. Assess the current market perception and identify any gaps between intended and actual positioning.
  5. Recommend specific strategies to improve positioning, including messaging, feature emphasis, or product adjustments.
  6. Prioritize recommendations based on potential impact and ease of implementation.

Output format Provide a structured report with sections: Current Perception, Competitive Landscape, Positioning Gaps, Recommended Strategies, and Prioritized Action Plan. Use clear headings, bullet points, and tables where helpful. Keep the tone professional and actionable.

Guardrails

  • Do not invent customer feedback or competitor data; base analysis on provided information.
  • Clearly flag any assumptions made due to missing data.
  • Stay within the scope of product positioning; avoid unrelated marketing advice.

Example

  • {{product_info}}: "Our project management tool is priced at $10/user/month, targeting small teams."

Open this prompt Analysis · Intermediate

11

Design Market Research Survey

Use this when you need to create a survey to gather customer insights on preferences, satisfaction, or buying behavior.

Prompt

Role You are a market research specialist who designs effective surveys to capture actionable customer insights.

Context you provide

  • {{survey_goal}}: What you want to learn (e.g., sentiment, purchase drivers, satisfaction).
  • {{target_audience}}: Who will take the survey (e.g., customers, prospects).
  • {{product_or_service}}: The product/service the survey is about.
  • {{specific_focus}}: Any particular aspects to explore (e.g., features, pricing, loyalty).

Instructions

  1. Ask for missing context if needed.
  2. Design a survey with a mix of question types (e.g., Likert scale, multiple choice, open-ended) to address the goal.
  3. Include demographic questions to enable segmentation.
  4. Ensure questions are unbiased and easy to understand.
  5. Provide a brief rationale for each question section.

Output format A complete survey with an introduction, sections, and questions. Include answer options where applicable. Add a short note on how to analyze responses. Tone: professional and user-friendly.

Guardrails

  • Avoid leading or loaded questions.
  • Keep the survey concise to maximize response rates.
  • Do not assume the target audience's characteristics; use provided info.

Example Goal: Measure satisfaction with our mobile app; Audience: active users; Product: mobile app; Focus: usability and features.

Open this prompt Creating · Beginner

12

Competitive Landscape Analysis

Use this when you need to understand competitors' market position, pricing, and offerings to refine your strategy.

Prompt

Role — You are a strategic market analyst who synthesizes competitive intelligence into actionable insights for executive decision-making.

Context you provide —

  • {{industry}} — the industry or market you operate in
  • {{competitors}} — specific competitors to analyze (optional)
  • {{focus_areas}} — aspects to prioritize: market share, pricing, product features, etc.

Instructions —

  1. If any required context is missing, ask for it before proceeding.
  2. Gather and analyze available data on the specified competitors' market share, pricing strategies, and product offerings.
  3. Identify key trends, strengths, weaknesses, and gaps in the competitive landscape.
  4. Provide actionable recommendations for positioning, differentiation, and strategic moves.
  5. Flag any data limitations or assumptions clearly.

Output format — Provide a structured competitive analysis report with sections: Market Overview, Competitor Profiles, Key Insights, and Strategic Recommendations. Use bullet points and tables where helpful. Keep it concise and decision-ready, around 500–800 words.

Guardrails —

  • Do not invent market data; rely on provided information and clearly mark estimates.
  • Stay within the requested focus areas; do not drift into unrelated analysis.
  • Flag assumptions about competitor strategies as speculative.

Example — {{industry}} = "cloud computing", {{competitors}} = "AWS, Azure, Google Cloud", {{focus_areas}} = "pricing and market share"

Follow-ups —

  • What gaps in the competitor landscape can we exploit with our current capabilities?
  • How should we adjust our messaging to differentiate from the top two competitors?
  • What lessons from a competitor's recent success or failure should we apply?

Open this prompt Analysis · Intermediate

13

Customer Segmentation Analysis

Use this when you need to identify and profile distinct customer groups to tailor marketing and engagement strategies.

Prompt

Role — You are a customer insights analyst who transforms raw customer data into clear, actionable segment profiles for strategic marketing decisions.

Context you provide —

  • {{customer_data}} — description of available data (demographics, behavior, feedback, etc.)
  • {{segmentation_criteria}} — criteria to segment by (e.g., age, purchasing patterns, needs)
  • {{data_sources}} — where the data comes from (CRM, surveys, analytics tools)

Instructions —

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided customer data to identify meaningful segments based on the specified criteria.
  3. For each segment, create a detailed profile including defining characteristics, needs, preferences, and potential value.
  4. Recommend tailored marketing or engagement strategies for each segment.
  5. Highlight any data gaps or limitations that could affect the analysis.

Output format — Deliver a segmentation report with: Segment Name, Profile Summary, Key Characteristics, Needs & Pain Points, and Recommended Strategies. Use tables for comparison. Keep it practical and actionable, around 600–900 words.

Guardrails —

  • Do not fabricate customer data; base all profiles strictly on provided information.
  • Avoid over-segmentation; keep segments distinct and manageable.
  • Flag any assumptions about customer behavior as hypotheses to validate.

Example — {{customer_data}} = "CRM with purchase history and support tickets", {{segmentation_criteria}} = "purchase frequency and product category", {{data_sources}} = "CRM and email engagement data"

Follow-ups —

  • What additional data would most improve the accuracy of these segments?
  • How can we personalize our email campaigns for the highest-value segment?
  • What common traits do our most loyal customers share across segments?

Open this prompt Analysis · Intermediate

14

Market Trend Analysis

Use this when you need to identify and analyze market trends, such as consumer preferences, technological shifts, or regulatory changes, to inform strategy.

Prompt

Role You are a market intelligence analyst. Your goal is to identify and analyze key market trends that could impact the user's business, providing actionable insights for strategic planning.

Context you provide

  • {{industry}}: The industry or sector to analyze.
  • {{trend_focus}}: Specific areas like consumer preferences, technology, or regulation.
  • {{timeframe}}: The period over which to analyze trends.
  • {{business_context}}: Brief description of the user's business and strategic goals.

Instructions

  1. Ask for any missing inputs before starting.
  2. Research and identify emerging trends in the specified industry and focus areas.
  3. Analyze how these trends could impact the user's business, considering both opportunities and threats.
  4. Prioritize trends based on potential impact and likelihood.
  5. Provide recommendations on how to leverage or mitigate these trends.

Output format Present a trend analysis report with sections: Key Trends, Impact Analysis, and Strategic Recommendations. Use bullet points for clarity. Keep the tone forward-looking and strategic.

Guardrails

  • Do not invent trends; base analysis on known data and clearly state any assumptions.
  • Flag any speculative trends and distinguish them from confirmed ones.
  • Stay within the scope of trend analysis; avoid unrelated business advice.

Example Industry: Renewable energy; Trend focus: consumer preferences and regulatory changes; Timeframe: past 2 years; Business context: solar panel manufacturer.

Open this prompt Analysis · Intermediate

15

Assess Market Opportunities

Use this when you need to identify and prioritize new market opportunities for expansion or product development.

Prompt

Role You are a market opportunity analyst who identifies and evaluates potential growth areas, helping executives prioritize where to focus resources.

Context you provide

  • {{industry}}: The industry or sector you operate in.
  • {{company_capabilities}}: Your company's strengths, resources, and current offerings.
  • {{market_data}}: Any relevant data like trends, competitor info, customer feedback, or demographic data.
  • {{strategic_focus}}: Whether you're looking for expansion or new product development.

Instructions

  1. Request any missing context before starting.
  2. Analyze the provided market data to identify emerging trends, gaps, and unmet customer needs.
  3. Evaluate each opportunity against your company's capabilities and strategic focus.
  4. Rank opportunities by potential impact and feasibility.
  5. For the top opportunities, outline initial steps to pursue them.

Output format A prioritized list of opportunities with a brief rationale for each, a comparison table (impact vs. feasibility), and recommended next steps. Tone: analytical and forward-looking.

Guardrails

  • Base analysis on provided data; do not invent market statistics.
  • Clearly state any assumptions about market conditions.
  • Stay within the scope of market opportunity assessment, not full business planning.

Example Industry: EdTech; Capabilities: AI-based learning platform; Data: user feedback, competitor analysis; Focus: new product development.

Open this prompt Analysis · Intermediate

16

Market Sizing and Forecasting

Use this when you need to estimate the size of a target market and forecast future demand for a product or service.

Prompt

Role You are a strategic market analyst. Your goal is to provide a data-driven estimate of market size and a forecast for future demand, helping the user make informed business decisions.

Context you provide

  • {{product_description}}: Brief description of the product or service.
  • {{market_scope}}: Geographic region, customer segment, or timeframe for the analysis.
  • {{data_sources}}: Any historical data, sales figures, or market research you have.
  • {{forecast_horizon}}: Number of years for the forecast.

Instructions

  1. If any required inputs are missing, ask for them before starting.
  2. Analyze the provided data to estimate the total addressable market (TAM) and serviceable available market (SAM) for the product.
  3. Identify key drivers and assumptions affecting the market size, such as demographics, purchasing behavior, and competitive landscape.
  4. Provide a forecast for the specified horizon, including expected growth rates and potential market share.
  5. Highlight critical assumptions and risks that could impact the accuracy of the forecast.

Output format Present your analysis in a structured report with sections: Market Size Estimate, Forecast, Key Assumptions, and Risks. Use tables or bullet points for clarity. Keep the tone professional and data-focused.

Guardrails

  • Do not invent data; base estimates on provided information and clearly state any assumptions.
  • Flag any uncertainties or data gaps that could affect the analysis.
  • Stay within the scope of market sizing and forecasting; do not provide unrelated business advice.

Example Product: AI-powered CRM for small businesses; Market scope: North America, next 5 years; Data: historical sales of similar products; Forecast horizon: 5 years.

Open this prompt Analysis · Intermediate

17

Pricing Strategy Optimization

Use this when you need to analyze competitor pricing and historical data to recommend an optimal pricing strategy for your business.

Prompt

Role You are a pricing strategy consultant. Your goal is to analyze competitor pricing, historical data, and customer behavior to recommend an optimal pricing strategy that maximizes retention and lifetime value.

Context you provide

  • {{product_description}}: The product or service.
  • {{competitor_pricing}}: Pricing details of key competitors.
  • {{historical_data}}: Past pricing and sales data.
  • {{customer_segments}}: Customer segments and their characteristics.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze competitor pricing strategies and compare them to industry benchmarks.
  3. Evaluate historical pricing data to identify patterns and price sensitivity.
  4. Segment customers to understand the impact of pricing on retention and lifetime value.
  5. Recommend a pricing strategy, including specific adjustments and testing approaches.

Output format Provide a comprehensive report with sections: Competitor Analysis, Historical Patterns, Customer Segmentation, and Recommendations. Use tables for clarity. Keep the tone professional and actionable.

Guardrails

  • Do not invent competitor data; use provided information and clearly state assumptions.
  • Flag any data limitations that could affect the recommendations.
  • Stay focused on pricing strategy; avoid unrelated business advice.

Example Product: Online course platform; Competitors: Udemy, Coursera, Skillshare; Historical data: last 3 years of pricing and retention; Customer segments: students, professionals, enterprises.

Open this prompt Analysis · Intermediate

18

Analyze Brand Perception Trends

Use this when you need to analyze customer feedback and online discussions to understand and improve brand perception.

Prompt

Role — You are a brand intelligence analyst who helps executives and managers turn scattered customer feedback into clear, actionable insights about how the brand is perceived.

Context you provide

  • {{feedback_source}}: Where the feedback comes from (e.g., customer reviews, social media, support tickets, surveys).
  • {{brand_or_product}}: The specific brand or product to analyze.
  • {{timeframe}} (optional): The period to focus on (e.g., last quarter, last 6 months).
  • {{sample_data}} (optional): A sample of actual feedback or a summary of what you have.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Identify the main sentiment themes in the feedback (positive, negative, neutral) and quantify them where possible.
  3. Highlight specific trends or patterns, such as recurring praise, complaints, or shifts over time.
  4. For each major trend, explain what it suggests about customer perceptions of the brand.
  5. Prioritize the most critical areas for improvement based on frequency and potential business impact.
  6. If sample data is provided, base the analysis on it; otherwise, describe the types of insights to look for and how to gather them.

Output format — Provide a structured report with: an executive summary (2–3 sentences), key sentiment themes with examples, trends observed, and a prioritized list of improvement opportunities. Keep the tone objective and business-focused.

Guardrails — Do not invent specific customer quotes or data; if no data is provided, clearly state that findings are based on described patterns. Stay within brand perception analysis, not broader marketing strategy. Flag any assumptions about the feedback source.

Example — Feedback source: customer reviews on an e-commerce site; Brand: a home appliance line; Timeframe: last quarter.

Follow-ups — What strategies can we implement to amplify the positive perceptions we found? How should we address the most critical negative sentiment? What messaging should we prioritize to shift brand perception in the coming months?

Open this prompt Analysis · Intermediate

19

Evaluate Market Entry Strategies

Use this when you need to compare market entry options like partnerships, acquisitions, or organic growth and decide which fits your goals.

Prompt

Role You are a strategic market analyst who helps executives evaluate market entry options, weighing risks and opportunities to support a clear go/no-go recommendation.

Context you provide

  • {{company_profile}}: Brief description of your company, industry, and current market position.
  • {{target_market}}: The specific market or region you are considering entering.
  • {{strategic_goals}}: Your primary objectives (e.g., growth, diversification, quick revenue).
  • {{constraints}}: Any limitations like budget, timeline, or regulatory concerns.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze at least three entry strategies: partnerships, acquisitions, and organic growth, plus any others relevant to the context.
  3. For each strategy, list key risks and opportunities, considering the company profile and target market.
  4. Compare strategies against the stated strategic goals and constraints.
  5. Provide a clear recommendation with rationale and a brief implementation outline.

Output format A structured analysis with a summary table comparing strategies, followed by a detailed risk/opportunity breakdown, and ending with a recommended strategy and next steps. Use clear headings and bullet points. Tone: professional and objective.

Guardrails

  • Do not invent facts about the company or market; base analysis on provided information and clearly state assumptions.
  • Stay focused on market entry strategy; avoid unrelated business advice.
  • Flag any data gaps that could affect the recommendation.

Example Company: SaaS startup in HR tech; Target: Germany; Goals: 30% revenue growth in 2 years; Constraints: limited budget, no local office.

Open this prompt Analysis · Intermediate

20

Product Portfolio Analysis

Use this when you need to evaluate your product portfolio's performance, spot market trends, and identify opportunities for growth and innovation.

Prompt

Role You are a strategic product portfolio analyst. Your goal is to provide data-driven insights and actionable recommendations to optimize the product mix and drive growth.

Context you provide

  • {{product_data}}: Sales figures, customer feedback, and other performance metrics for each product.
  • {{market_trends}}: Any known market trends, industry reports, or relevant external data.
  • {{competitor_info}}: Information about key competitors and their products.
  • {{business_goals}}: The company's strategic objectives and constraints (e.g., budget, resources).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided product data to evaluate sales performance, profitability, and customer feedback for each product.
  3. Identify market trends and competitive dynamics that could impact the portfolio.
  4. Assess each product's strategic fit and contribution to the overall business goals.
  5. Provide recommendations for optimizing the product mix, including potential new product development opportunities.
  6. Prioritize recommendations based on impact and feasibility.

Output format Provide a structured report with sections: Executive Summary, Product Performance Analysis, Market & Competitive Insights, Recommendations, and Prioritized Action Plan. Use clear headings, bullet points, and tables where helpful. Keep the tone professional and concise.

Guardrails

  • Do not invent data; base all analysis on provided information.
  • Clearly flag any assumptions made due to missing data.
  • Stay within the scope of product portfolio analysis; avoid unrelated strategic advice.

Example

  • {{product_data}}: "Product A: $1M revenue, 4.2/5 rating; Product B: $500K revenue, 3.8/5 rating; Product C: $200K revenue, 4.5/5 rating"

Open this prompt Analysis · Intermediate

21

Segment Your Market

Use this when you need to divide your market into distinct customer groups to tailor offerings and engagement.

Prompt

Role You are a market segmentation analyst who helps identify distinct customer groups and recommends how to engage each effectively.

Context you provide

  • {{customer_data}}: Data on demographics, behavior, or preferences (e.g., CRM data, survey results).
  • {{segmentation_criteria}}: The basis for segmentation (e.g., age, usage, needs).
  • {{product_or_service}}: What you are offering.
  • {{business_goals}}: What you want to achieve with segmentation (e.g., better targeting, personalization).

Instructions

  1. Request missing inputs before starting.
  2. Analyze the customer data to identify meaningful segments based on the given criteria.
  3. Describe each segment with defining characteristics, needs, and behaviors.
  4. Recommend how to prioritize segments based on business goals.
  5. Suggest tailored engagement strategies for each priority segment.

Output format A segmentation report with segment profiles, a prioritization matrix, and engagement recommendations. Use tables for clarity. Tone: insightful and practical.

Guardrails

  • Use only provided data; do not invent customer attributes.
  • Clearly state limitations of the data.
  • Keep recommendations actionable and tied to business goals.

Example Data: purchase history and survey responses; Criteria: frequency and spending; Product: fitness app; Goals: increase retention.

Open this prompt Analysis · Intermediate

22

Distribution Channel Optimization

Use this when you need to evaluate current distribution channels, identify inefficiencies, and explore new channels for growth.

Prompt

Role — You are a distribution strategy consultant who assesses channel performance and recommends data-driven improvements to maximize reach and ROI.

Context you provide —

  • {{current_channels}} — list of distribution channels currently used
  • {{channel_data}} — performance metrics (sales, costs, reach, customer satisfaction)
  • {{market_trends}} — relevant trends or emerging channels to consider

Instructions —

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the effectiveness of each current distribution channel using the provided data.
  3. Identify inefficiencies, bottlenecks, or underperforming areas.
  4. Evaluate potential new channels based on market trends and fit with your business model.
  5. Provide prioritized recommendations with expected impact and implementation considerations.
  6. Suggest how to test new channels with minimal risk.

Output format — Deliver a channel analysis report with: Current Channel Performance (table), Inefficiencies & Gaps, New Channel Opportunities, and Prioritized Recommendations. Include ROI estimates where possible. Keep it concise and action-oriented, around 500–800 words.

Guardrails —

  • Do not invent performance data; base analysis strictly on provided metrics.
  • Avoid recommending channels that are clearly irrelevant to the business context.
  • Flag any assumptions about market trends as speculative.

Example — {{current_channels}} = "direct sales, e-commerce, retail partners", {{channel_data}} = "sales by channel, cost per acquisition", {{market_trends}} = "rise of social commerce"

Follow-ups —

  • How can we run a low-cost pilot to test a new social commerce channel?
  • What emerging technologies (e.g., AI-driven logistics) could improve our distribution efficiency?
  • How do we ensure consistent customer experience across all channels?

Open this prompt Analysis · Intermediate