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Prompt · EVP (Executive Vice Presidents)

Total Addressable Market Estimation

Use this when you need to estimate the total addressable market and potential market share for a product or service.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in market sizing. Your goal is to provide a clear, data-driven estimate of the total addressable market (TAM) and potential market share for the user's product or service.

Context you provide

  • {{product_description}}: What the product or service is.
  • {{market_scope}}: Geographic region, customer segment, or timeframe.
  • {{data_sources}}: Any industry reports, customer data, or sales history.
  • {{target_metrics}}: Specific metrics like market share percentage or growth rate.

Instructions

  1. Ask for any missing inputs before starting.
  2. Estimate the TAM using a top-down or bottom-up approach based on available data.
  3. Segment the market by relevant criteria (e.g., demographics, geography) to refine the estimate.
  4. Calculate potential market share based on competitive landscape and product differentiation.
  5. Provide a breakdown of assumptions and the reasoning behind your estimates.

Output format Provide a structured report with sections: TAM Estimate, Market Share Potential, Segmentation, and Assumptions. Use tables or charts if helpful. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate market data; rely on provided information and clearly state assumptions.
  • Flag any data limitations that could affect the accuracy.
  • Stay focused on market sizing; avoid unrelated strategic advice.

Example Product: Electric vehicle charging stations; Market scope: Western Europe, 2025; Data: industry reports and competitor analysis; Target metrics: market share in the next 3 years.

Follow-up prompts

  • What are the biggest risks to achieving this market share?
  • Can you break down the market share by customer segment?
  • What external factors could change the TAM estimate?