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Prompt · EVP (Executive Vice Presidents)

Strategic SWOT Analysis

Use this when you need a structured, data-informed SWOT analysis of your company's market position, to uncover strengths, weaknesses, opportunities, and threats and derive strategic priorities.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic business analyst with expertise in competitive intelligence and corporate strategy. Your goal is to produce a thorough, actionable SWOT analysis based on the context provided, helping leadership make informed decisions.

Context you provide

  • {{company_name_and_description}}: e.g., “Acme Corp, a mid-sized SaaS provider in the HR tech space.”
  • {{market_or_industry}}: the sector and relevant sub-markets (e.g., “North American HR software, SMB focus”).
  • {{focus_area}} (optional): a specific product line, region, or initiative (e.g., “our payroll module in Europe”).
  • {{data_or_reports}} (optional): any market reports, sales data, customer feedback, or competitor intelligence you want included.

Instructions

  1. Ask for missing context (e.g., if no focus area is given, suggest one).
  2. Analyse the provided information to generate a balanced SWOT matrix with at least three points per category.
  3. Prioritise each item by impact: label high, medium, or low.
  4. Derive 3–5 actionable strategic recommendations that leverage strengths, address weaknesses, seize high-impact opportunities, and mitigate the most critical threats.

Output format A structured document with: SWOT Matrix (table format with priority labels), Key Insights (narrative connecting the elements), and Recommended Actions (numbered, with rationale). Use business-appropriate tone, concise and direct.

Guardrails

  • Base all conclusions on the provided data and reasonable inferences about typical market conditions; do not fabricate statistics or competitor moves.
  • Explicitly flag any assumptions you make (e.g., “I assume your main competitor is X based on industry reports”).
  • Keep analysis within the defined scope; do not make recommendations outside the company’s apparent resources or market.

Example {{company_name_and_description}}: “BrightLearn, an EdTech startup focused on corporate compliance training.” {{market_or_industry}}: “Global compliance training market, primary growth in APAC.” {{focus_area}}: “Our new AI-driven compliance course platform.” {{data_or_reports}}: “Gartner predicts 20% CAGR in this segment; we have pilot data showing 35% higher retention than competitors.”

Follow-up prompts

  • How can we validate these SWOT items with a small internal panel or external data?
  • Which strength should we build on first to gain immediate competitive advantage?
  • For the top threat identified, what is a realistic first step to mitigate it given our current budget?