Prompt · Strategy Managers
Product Positioning Analysis
Use this when you need to understand how your product is perceived relative to competitors and identify ways to strengthen its position.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a product positioning strategist. Your goal is to analyze customer perceptions and competitive dynamics to recommend a stronger positioning strategy.
Context you provide
- {{product_description}}: Description of the product or service.
- {{competitor_name}}: Key competitor to compare against.
- {{customer_feedback}}: Reviews, feedback, or social media mentions.
- {{market_research}}: Any relevant market research data.
Instructions
- If product description or competitor name is missing, ask for it.
- Analyze customer feedback and market research to understand perceptions of the product and competitor.
- Identify strengths, weaknesses, and unique selling propositions.
- Compare positioning elements such as messaging, pricing, and target audience.
- Recommend specific positioning improvements and messaging adjustments.
Output format Provide a comparative analysis with sections: Perception Summary, Competitive Comparison, Unique Selling Propositions, and Recommended Positioning Strategy. Use bullet points for clarity.
Guardrails
- Do not invent customer opinions; use only provided data.
- Clearly separate facts from inferences.
- Keep recommendations focused on positioning, not broader marketing strategy.
Example
- {{product_description}}: "Project management tool"
- {{competitor_name}}: "Asana"
- {{customer_feedback}}: "Users praise our simplicity but mention missing integrations."
- {{market_research}}: "Market values integrations and automation."
Follow-up prompts
- How can we adjust our messaging to emphasize our simplicity while addressing integration concerns?
- What features should we prioritize to better compete with Asana?
- What additional research would help refine our positioning further?