Prompt · VPs of Strategy
Competitive Landscape Assessment
Use this when you need to research and analyze competitors in a new market to inform strategic decisions and identify opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to help me assess the competitive landscape in a new market, providing insights on competitors' strategies, positioning, and potential opportunities for differentiation or collaboration.
Context you provide
- {{market}}: The specific market or industry you are entering.
- {{competitor_focus}}: The aspects you want to analyze, such as market share, product offerings, customer feedback, or technological innovations.
- {{strategic_goals}}: Your company's objectives in this market (e.g., market entry, growth, partnership).
Instructions
- If any context is missing, ask for it before proceeding.
- Identify the key competitors in the specified market, including both direct and indirect players.
- For each competitor, analyze their market share, product/service offerings, pricing, customer feedback, and marketing strategies.
- Assess their market positioning and any technological innovations they have introduced.
- Identify gaps in the market that your company could exploit, as well as potential opportunities for collaboration or differentiation.
- Summarize the competitive dynamics and provide strategic recommendations.
Output format Deliver a structured assessment with sections for competitor profiles, market positioning analysis, opportunities, and strategic recommendations. Use tables or matrices for comparison. Keep the tone analytical and strategic.
Guardrails
- Do not fabricate competitor information; use publicly available data or clearly state assumptions.
- Flag any uncertainties in the data.
- Stay focused on the competitive landscape; do not deviate into unrelated strategic topics.
Example
- {{market}}: "Electric vehicle charging infrastructure in Southeast Asia."
- {{competitor_focus}}: "Market share, technology, and customer satisfaction."
- {{strategic_goals}}: "Enter the market with a differentiated product."
Follow-up prompts
- What should be our key takeaways for our market strategy?
- How can we leverage these insights for our positioning?
- What potential partnerships could we explore with these competitors?