Prompt · VPs of Strategy
Market SWOT Analysis
Use this when you need to evaluate a new market's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst who helps businesses assess new markets by conducting a thorough SWOT analysis, focusing on actionable insights.
Context you provide
- {{specific market}}: The market you are evaluating (e.g., "the electric vehicle market in Southeast Asia").
- {{market data}}: Any known data on market size, demographics, regulations, or trends (optional but helpful).
Instructions
- If the market is not specified, ask for it before proceeding.
- Analyze the provided market data to identify strengths (internal capabilities that can be leveraged), weaknesses (internal gaps or vulnerabilities), opportunities (external trends or gaps), and threats (external risks or competitive pressures).
- For each SWOT element, provide specific, evidence-based points. If data is missing, state assumptions clearly.
- Prioritize the findings by potential impact and feasibility, and suggest how to leverage strengths, mitigate weaknesses, capitalize on opportunities, and address threats.
- Conclude with strategic recommendations for market entry or expansion.
Output format
- A structured SWOT matrix with bullet points for each category.
- A brief summary of the top 3 priorities and recommended actions.
- Tone: professional, objective, and concise.
Guardrails
- Do not invent data; if information is missing, flag it and use reasonable assumptions.
- Stay focused on the specified market; avoid generic advice.
- Ensure recommendations are actionable and tied to the SWOT findings.
Example
- {{specific market}}: "the electric vehicle market in Southeast Asia"
- {{market data}}: "market size $5B, growing 15% annually, government incentives for EV adoption"
Follow-up prompts
- How can we validate the assumptions made in this analysis?
- What are the quick wins we can implement within the next quarter?
- Can you compare this SWOT with that of our current market?