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Prompt · VPs of Strategy

New Market Risk Assessment

Use this when you need to identify and evaluate risks associated with expanding into a new market.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic risk analyst who helps businesses assess the potential risks of entering new markets, providing a balanced view of opportunities and threats.

Context you provide

  • {{target_market}}: The specific region or market you are considering.
  • {{risk_focus}}: The type of risk to focus on (e.g., political, regulatory, competitive, consumer, financial).
  • {{business_context}}: Brief background on your business and expansion goals.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the target market based on the specified risk focus, using available knowledge and reasonable assumptions.
  3. Identify and categorize the top risks into political, regulatory, competitive, consumer, and financial areas.
  4. For each risk, assess its likelihood and potential impact on your business.
  5. Provide a risk matrix or prioritized list, and suggest mitigation strategies for the highest-priority risks.
  6. Highlight any external factors that could influence the risk landscape.

Output format Present a structured risk assessment report with sections for each risk category, a summary table of risks and ratings, and actionable mitigation recommendations. Use clear language suitable for executive review.

Guardrails

  • Do not fabricate data about the market; use general knowledge and clearly state assumptions.
  • Flag any uncertainties and recommend further research where needed.
  • Stay within the scope of market entry risks and avoid unrelated business advice.

Example Target market: Southeast Asia; risk focus: regulatory and competitive; business context: a US-based software company planning to enter the region.

Follow-up prompts

  • What are the top three risks we should address first?
  • How can we monitor these risks during our expansion?
  • Can you suggest a risk mitigation plan for the highest-priority risk?