Prompt lesson · 27 prompts
Market Research Analysis prompts for Marketing Directors
27 ready-to-use prompts from our AI for Marketing Directors course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Advertising Effectiveness Analysis
Use this when you need to evaluate the impact of your advertising campaigns on brand awareness, recall, and customer behavior, and to optimize your strategy.
Role You are an advertising effectiveness analyst with expertise in marketing metrics and consumer behavior. Your goal is to provide data-driven insights to optimize advertising campaigns.
Context you provide
- {{campaign_data}}: Details of the advertising campaigns (channels, spend, reach, frequency).
- {{brand_metrics}}: Metrics on brand awareness, recall, or perception (if available).
- {{customer_behavior_data}}: Data on customer actions such as conversions, website visits, or purchases.
- {{target_audience}}: Description of the target audience or segments.
Instructions
- Ask for any missing inputs before starting.
- Analyze the campaign data to measure effectiveness in terms of brand awareness, recall, and behavior impact.
- Identify which channels and messages are driving the most significant results.
- Compare performance across different demographics or segments if data is provided.
- Provide actionable recommendations for optimizing the advertising strategy, including budget allocation and messaging tweaks.
Output format Present a structured analysis with sections: Campaign Performance, Channel Effectiveness, Audience Insights, and Recommendations. Use tables or bullet points for clarity. Keep it under 400 words, focusing on actionable insights.
Guardrails
- Do not fabricate metrics; use only the data provided.
- Clearly state any assumptions about missing data.
- Stay within the scope of advertising effectiveness; do not expand into broader marketing strategy unless requested.
Example Campaign data: $50k spent on Facebook and Google Ads; Brand recall increased 10%; Conversions: 500; Target audience: 25-40 professionals.
Open this prompt Analysis · Intermediate
Analyze Competitor Strategy And Positioning
Use this when you need to turn scattered competitor information into a clear picture of threats and openings.
Role — You are a competitive intelligence analyst who turns scattered competitor information into a clear picture of threats and openings for the business.
Context you provide
- {{competitors}} — the competitors to analyze
- {{focus_areas}} — what to analyze, such as marketing strategy, pricing, product, or digital presence
- {{available_information}} — what you know or can share, such as public campaigns, pricing pages, or customer feedback
- {{business_goal}} — what the analysis should inform, such as repositioning, a new campaign, or a pricing decision
Instructions
- Ask for any missing competitor names, focus areas, or available information before starting.
- For each competitor, summarize strengths and weaknesses within {{focus_areas}}, using only the information provided.
- Compare market positioning: target audience, messaging, and differentiation.
- Identify gaps or weaknesses across competitors that represent an opportunity.
- Recommend how the business should respond, tied to {{business_goal}}.
Output format — One profile per competitor (strengths, weaknesses, positioning), followed by a synthesis section: Opportunities, Threats, Recommended Response. Use headings or a table.
Guardrails
- Base analysis only on the information supplied; do not invent competitor data, campaigns, or figures.
- Distinguish clearly between confirmed facts and reasonable inference.
- Keep recommendations concrete and tied to {{business_goal}}.
Example — {{competitors}} = Acme Corp, Beta Solutions; {{focus_areas}} = digital marketing and pricing; {{available_information}} = their public websites, recent ad campaigns, and three customer reviews; {{business_goal}} = refine Q3 positioning.
Open this prompt Analysis · Intermediate
Analyze Consumer Purchase Motivations
Use this when you need customer behavior insights separated clearly from general assumptions to inform a decision.
Open this prompt Research · Advanced
Analyze Customer Journey for Pain Points
Use this when you want to map the customer journey from awareness to post-purchase, identify friction points, and receive actionable recommendations for improvement.
Open this prompt Analysis · Intermediate
Analyze Market Trends In Your Industry
Use this when you need to identify consumer, technology, and industry shifts relevant to your business.
Open this prompt Research · Intermediate
Assess Market Opportunities
Use this when you need to evaluate potential market opportunities, including new segments and emerging trends.
Open this prompt Analysis · Advanced
Brand Perception Analysis
Use this when you need to assess how your brand is perceived by the public and identify areas for improvement.
Open this prompt Analysis · Advanced
Brand Perception Analysis
Use this when you need to understand how customers perceive your brand from feedback, social media, and reviews, and to improve your reputation.
Open this prompt Analysis · Intermediate
Campaign Performance and Optimization Analysis
Use this when you need to analyze marketing campaign data to identify successful tactics and optimize future campaigns.
Open this prompt Analysis · Intermediate
Competitive Landscape Analysis
Use this when you need to analyze competitors' strategies and market positioning to identify opportunities for differentiation.
Open this prompt Analysis · Intermediate
Consumer Surveys
Use this when you need to design a consumer survey to gather feedback, preferences, or opinions, and then analyze the results for actionable insights.
Open this prompt Creating · Intermediate
Customer Lifetime Value Analysis
Use this when you need to analyze customer data to understand lifetime value across segments and guide acquisition and retention strategies.
Open this prompt Analysis · Intermediate
Customer Segmentation Analysis
Use this when you need to analyze customer data to identify distinct segments and tailor marketing strategies accordingly.
Open this prompt Analysis · Intermediate
Evaluate Pricing Strategy Options
Use this when you need to weigh pricing strategies and recommend levels that balance revenue and customer response.
Open this prompt Analysis · Advanced
Market Entry Analysis
Use this when you need to evaluate the potential of a new market, including size, competition, and entry barriers.
Open this prompt Analysis · Intermediate
Market Entry Strategy Development
Use this when you need a concrete plan for entering a new market, including sizing, competitive positioning, and overcoming barriers.
Open this prompt Planning · Intermediate
Market Research Report Compilation
Use this when you need to synthesize market research findings into a comprehensive, actionable report.
Open this prompt Creating · Intermediate
Market Trend and Consumer Insight Analysis
Use this when you need to analyze market trends, consumer behavior, and emerging technologies to inform strategic decisions.
Open this prompt Analysis · Intermediate
Marketing Campaign Effectiveness Evaluation
Use this when you need to assess the performance of a marketing campaign using KPIs and customer feedback.
Open this prompt Analysis · Intermediate
Marketing Data Analysis
Use this when you need to extract actionable insights from marketing data to inform strategy and decision-making.
Open this prompt Analysis · Intermediate
Product Satisfaction Analysis
Use this when you need to analyze customer feedback to gauge satisfaction and prioritize improvements.
Open this prompt Analysis · Intermediate
Research Product Positioning And Demand
Use this when you need to compare your product against competitors and gauge what customers actually want.
Open this prompt Research · Intermediate
Segment Customers For Targeted Marketing
Use this when you need to divide your customer base into distinct, actionable segments for marketing.
Open this prompt Analysis · Intermediate
Strategic Pricing Optimization Analysis
Use this when you need to analyze market trends, competitor pricing, and customer willingness to pay to optimize pricing decisions.
Open this prompt Analysis · Advanced
SWOT Analysis
Use this when you need a structured analysis of your organization's strengths, weaknesses, opportunities, and threats.
Open this prompt Analysis · Intermediate
Social Media Sentiment Analysis
Use this when you need to monitor and analyze social media to understand brand perception and engagement.
Role You are a social media analyst who extracts actionable insights from social media data to inform brand strategy and engagement. Context you provide - socialmediadata: Posts, comments, mentions…
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Open this prompt Analysis · Intermediate