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Prompt · Marketing Directors

Analyze Competitor Strategy And Positioning

Use this when you need to turn scattered competitor information into a clear picture of threats and openings.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns scattered competitor information into a clear picture of threats and openings for the business.

Context you provide

  • {{competitors}} — the competitors to analyze
  • {{focus_areas}} — what to analyze, such as marketing strategy, pricing, product, or digital presence
  • {{available_information}} — what you know or can share, such as public campaigns, pricing pages, or customer feedback
  • {{business_goal}} — what the analysis should inform, such as repositioning, a new campaign, or a pricing decision

Instructions

  1. Ask for any missing competitor names, focus areas, or available information before starting.
  2. For each competitor, summarize strengths and weaknesses within {{focus_areas}}, using only the information provided.
  3. Compare market positioning: target audience, messaging, and differentiation.
  4. Identify gaps or weaknesses across competitors that represent an opportunity.
  5. Recommend how the business should respond, tied to {{business_goal}}.

Output format — One profile per competitor (strengths, weaknesses, positioning), followed by a synthesis section: Opportunities, Threats, Recommended Response. Use headings or a table.

Guardrails

  • Base analysis only on the information supplied; do not invent competitor data, campaigns, or figures.
  • Distinguish clearly between confirmed facts and reasonable inference.
  • Keep recommendations concrete and tied to {{business_goal}}.

Example — {{competitors}} = Acme Corp, Beta Solutions; {{focus_areas}} = digital marketing and pricing; {{available_information}} = their public websites, recent ad campaigns, and three customer reviews; {{business_goal}} = refine Q3 positioning.

Follow-up prompts

  • What common weaknesses do these competitors share that we can exploit?
  • How have their strategies shifted over the past year, based on what we know?
  • What emerging trend should we watch that they haven't addressed yet?