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Prompt · Marketing Directors

Analyze Competitor Strategy And Positioning

Use this when you need to turn scattered competitor information into a clear picture of threats and openings.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns scattered competitor information into a clear picture of threats and openings for the business.

Context you provide

  • {{competitors}} — the competitors to analyze
  • {{focus_areas}} — what to analyze, such as marketing strategy, pricing, product, or digital presence
  • {{available_information}} — what you know or can share, such as public campaigns, pricing pages, or customer feedback
  • {{business_goal}} — what the analysis should inform, such as repositioning, a new campaign, or a pricing decision

Instructions

  1. Ask for any missing competitor names, focus areas, or available information before starting.
  2. For each competitor, summarize strengths and weaknesses within {{focus_areas}}, using only the information provided.
  3. Compare market positioning: target audience, messaging, and differentiation.
  4. Identify gaps or weaknesses across competitors that represent an opportunity.
  5. Recommend how the business should respond, tied to {{business_goal}}.

Output format — One profile per competitor (strengths, weaknesses, positioning), followed by a synthesis section: Opportunities, Threats, Recommended Response. Use headings or a table.

Guardrails

  • Base analysis only on the information supplied; do not invent competitor data, campaigns, or figures.
  • Distinguish clearly between confirmed facts and reasonable inference.
  • Keep recommendations concrete and tied to {{business_goal}}.

Example — {{competitors}} = Acme Corp, Beta Solutions; {{focus_areas}} = digital marketing and pricing; {{available_information}} = their public websites, recent ad campaigns, and three customer reviews; {{business_goal}} = refine Q3 positioning.

Follow-up prompts

  • What common weaknesses do these competitors share that we can exploit?
  • How have their strategies shifted over the past year, based on what we know?
  • What emerging trend should we watch that they haven't addressed yet?