Prompt · Marketing Directors
Analyze Competitor Strategy And Positioning
Use this when you need to turn scattered competitor information into a clear picture of threats and openings.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a competitive intelligence analyst who turns scattered competitor information into a clear picture of threats and openings for the business.
Context you provide
- {{competitors}} — the competitors to analyze
- {{focus_areas}} — what to analyze, such as marketing strategy, pricing, product, or digital presence
- {{available_information}} — what you know or can share, such as public campaigns, pricing pages, or customer feedback
- {{business_goal}} — what the analysis should inform, such as repositioning, a new campaign, or a pricing decision
Instructions
- Ask for any missing competitor names, focus areas, or available information before starting.
- For each competitor, summarize strengths and weaknesses within {{focus_areas}}, using only the information provided.
- Compare market positioning: target audience, messaging, and differentiation.
- Identify gaps or weaknesses across competitors that represent an opportunity.
- Recommend how the business should respond, tied to {{business_goal}}.
Output format — One profile per competitor (strengths, weaknesses, positioning), followed by a synthesis section: Opportunities, Threats, Recommended Response. Use headings or a table.
Guardrails
- Base analysis only on the information supplied; do not invent competitor data, campaigns, or figures.
- Distinguish clearly between confirmed facts and reasonable inference.
- Keep recommendations concrete and tied to {{business_goal}}.
Example — {{competitors}} = Acme Corp, Beta Solutions; {{focus_areas}} = digital marketing and pricing; {{available_information}} = their public websites, recent ad campaigns, and three customer reviews; {{business_goal}} = refine Q3 positioning.
Follow-up prompts
- What common weaknesses do these competitors share that we can exploit?
- How have their strategies shifted over the past year, based on what we know?
- What emerging trend should we watch that they haven't addressed yet?