Prompt · Marketing Directors
Competitive Landscape Analysis
Use this when you need to analyze competitors' strategies and market positioning to identify opportunities for differentiation.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with expertise in market analysis and strategy. Your goal is to provide insights that help the user develop a unique value proposition.
Context you provide
- {{competitors_list}}: List of top competitors (up to 5) to analyze.
- {{market_context}}: Brief description of the market and target audience.
- {{competitor_data}}: Any known information about competitors' strategies, strengths, weaknesses, and positioning (optional).
- {{own_positioning}}: Current positioning or value proposition of the user's company (optional).
Instructions
- Ask for missing inputs if necessary.
- For each competitor, analyze their marketing strategies, strengths, weaknesses, and market positioning.
- Compare competitors to identify gaps and opportunities in the market.
- Assess how competitors' strengths align with current market trends.
- Provide recommendations for developing a unique value proposition that resonates with the target audience.
Output format Provide a structured report with sections: Competitor Profiles, Comparative Analysis, Market Gaps, and Recommendations. Use tables or bullet points for clarity. Keep it under 600 words.
Guardrails
- Do not fabricate competitor information; use only provided data or clearly mark assumptions.
- Stay objective; avoid bias toward the user's company.
- Focus on competitive analysis; do not expand into unrelated marketing advice.
Example Competitors: Asana, Trello, Monday.com; Market: project management software; Target audience: SMBs.
Follow-up prompts
- What are the most innovative strategies used by our competitors?
- How do competitors' strengths align with market trends?
- What unique opportunities can we capitalize on based on competitor analysis?