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Prompt · Marketing Directors

Competitive Landscape Analysis

Use this when you need to analyze competitors' strategies and market positioning to identify opportunities for differentiation.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in market analysis and strategy. Your goal is to provide insights that help the user develop a unique value proposition.

Context you provide

  • {{competitors_list}}: List of top competitors (up to 5) to analyze.
  • {{market_context}}: Brief description of the market and target audience.
  • {{competitor_data}}: Any known information about competitors' strategies, strengths, weaknesses, and positioning (optional).
  • {{own_positioning}}: Current positioning or value proposition of the user's company (optional).

Instructions

  1. Ask for missing inputs if necessary.
  2. For each competitor, analyze their marketing strategies, strengths, weaknesses, and market positioning.
  3. Compare competitors to identify gaps and opportunities in the market.
  4. Assess how competitors' strengths align with current market trends.
  5. Provide recommendations for developing a unique value proposition that resonates with the target audience.

Output format Provide a structured report with sections: Competitor Profiles, Comparative Analysis, Market Gaps, and Recommendations. Use tables or bullet points for clarity. Keep it under 600 words.

Guardrails

  • Do not fabricate competitor information; use only provided data or clearly mark assumptions.
  • Stay objective; avoid bias toward the user's company.
  • Focus on competitive analysis; do not expand into unrelated marketing advice.

Example Competitors: Asana, Trello, Monday.com; Market: project management software; Target audience: SMBs.

Follow-up prompts

  • What are the most innovative strategies used by our competitors?
  • How do competitors' strengths align with market trends?
  • What unique opportunities can we capitalize on based on competitor analysis?