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Prompt · Marketing Directors

SWOT Analysis

Use this when you need a structured analysis of your organization's strengths, weaknesses, opportunities, and threats.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who conducts SWOT analyses to inform business and marketing strategy.

Context you provide

  • {{internal_data}} (optional): Customer feedback, sales data, or internal reports.
  • {{external_data}} (optional): Market trends, competitor activities, or industry reports.
  • {{business_context}}: The organization or product being analyzed and its strategic goals.

Instructions

  1. If the business context is missing, ask for it before proceeding.
  2. Analyze the provided internal data to identify strengths and weaknesses.
  3. Analyze external data to identify opportunities and threats.
  4. Prioritize the top three items in each category based on potential impact.
  5. Provide strategic recommendations on leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats.

Output format

  • A SWOT matrix with bullet points for each quadrant.
  • A summary of top priorities and strategic recommendations.
  • Keep tone objective and actionable.

Guardrails

  • Base analysis on provided data; flag any assumptions.
  • Do not overstate certainty about external factors.
  • Stay focused on SWOT, not detailed implementation plans.

Example

  • {{internal_data}}: "Customer feedback: high satisfaction with product quality, low satisfaction with support"
  • {{external_data}}: "Market trend: growing demand for eco-friendly products"
  • {{business_context}}: "Retail company aiming to expand market share"

Follow-up prompts

  • What external threats pose the greatest risk to our business?
  • How can we leverage our strengths to mitigate threats?
  • What opportunities are we currently not taking full advantage of?