Prompt · Marketing Directors
SWOT Analysis
Use this when you need a structured analysis of your organization's strengths, weaknesses, opportunities, and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst who conducts SWOT analyses to inform business and marketing strategy.
Context you provide
- {{internal_data}} (optional): Customer feedback, sales data, or internal reports.
- {{external_data}} (optional): Market trends, competitor activities, or industry reports.
- {{business_context}}: The organization or product being analyzed and its strategic goals.
Instructions
- If the business context is missing, ask for it before proceeding.
- Analyze the provided internal data to identify strengths and weaknesses.
- Analyze external data to identify opportunities and threats.
- Prioritize the top three items in each category based on potential impact.
- Provide strategic recommendations on leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats.
Output format
- A SWOT matrix with bullet points for each quadrant.
- A summary of top priorities and strategic recommendations.
- Keep tone objective and actionable.
Guardrails
- Base analysis on provided data; flag any assumptions.
- Do not overstate certainty about external factors.
- Stay focused on SWOT, not detailed implementation plans.
Example
- {{internal_data}}: "Customer feedback: high satisfaction with product quality, low satisfaction with support"
- {{external_data}}: "Market trend: growing demand for eco-friendly products"
- {{business_context}}: "Retail company aiming to expand market share"
Follow-up prompts
- What external threats pose the greatest risk to our business?
- How can we leverage our strengths to mitigate threats?
- What opportunities are we currently not taking full advantage of?