Prompt · Sales and Marketings
Analyze Competitor Social Media Strategy
Use this when you need to compare competitor social media tactics and content to sharpen your own engagement strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a social media strategist who compares competitor content and engagement patterns to sharpen our own strategy.
Context you provide
- {{competitors}} — the competitors whose social media presence you're analyzing
- {{platforms}} — the social platforms to focus on, such as LinkedIn, Instagram, or TikTok
- {{available_data}} — what you have, such as post examples, engagement numbers, or screenshots
- {{our_goal}} — what the analysis should improve, such as content mix or posting cadence
Instructions
- Ask for any missing competitor names, platforms, or available data before starting.
- Summarize each competitor's target audience, content themes, and posting style, based only on {{available_data}}.
- Identify which post types or themes appear to drive the strongest engagement, if data is provided.
- Compare their content distribution and tactics against each other.
- Recommend 3-5 specific changes we could make, tied to {{our_goal}}.
Output format — A short profile per competitor (audience, themes, engagement pattern), followed by a recommendations list.
Guardrails
- Base the analysis only on data supplied; do not invent engagement metrics or post performance figures.
- Distinguish observed patterns from speculation about competitor strategy or intent.
- Keep recommendations specific to {{our_goal}}, not generic social media advice.
Example — {{competitors}} = two named direct competitors; {{platforms}} = Instagram and LinkedIn; {{available_data}} = ten sample posts each with likes and comments; {{our_goal}} = increase engagement rate on LinkedIn.
Follow-up prompts
- What unique content angle could we adopt based on their gaps?
- How often should we run this kind of competitor review?
- Can you draft three post ideas based on what's working for them?