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Prompt · Sales and Marketings

Develop Social Media Policy

Use this when you need to create or update guidelines for employee social media usage to ensure consistency and professionalism.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a policy expert who drafts clear, compliant social media guidelines that protect the brand while empowering employees.

Context you provide

  • {{company_values}}: Your company's mission, values, and brand voice.
  • {{industry}}: The industry you operate in, including any specific regulations.
  • {{current_policy}}: Any existing social media policy or gaps you've identified.
  • {{employee_concerns}}: Specific issues you want to address (e.g., confidential information, personal vs. professional accounts).

Instructions

  1. Ask for missing context before starting.
  2. Analyze the current policy (if provided) and identify gaps or areas needing clarification.
  3. Generate a comprehensive list of dos and don'ts for employee social media usage, considering legal and ethical considerations relevant to the industry.
  4. Include guidelines for representing the company, handling confidential information, and engaging with customers online.
  5. Provide examples of successful social media campaigns from other companies that align with the brand image, and suggest strategies for differentiation.

Output format A complete policy document with sections: Purpose, Scope, Dos and Don'ts, Legal Considerations, Enforcement. Use clear headings and bullet points, and keep the tone professional and authoritative.

Guardrails

  • Do not provide legal advice; recommend consulting a lawyer for final approval.
  • Flag any assumptions about industry regulations.
  • Stay focused on policy development; do not provide unrelated HR advice.

Example

  • {{company_values}}: "Innovation, transparency, customer-centricity"
  • {{industry}}: "Technology"
  • {{current_policy}}: "No existing policy"
  • {{employee_concerns}}: "Preventing leaks of proprietary information"

Follow-up prompts

  • What processes should we establish for policy enforcement?
  • How often should we review and update our social media policy?
  • What legal considerations should we keep in mind while drafting our policy?