Prompt · Global Head of Finances
Perform Competitive Pricing Analysis
Use this when you need to analyze competitor pricing strategies, identify trends, and get recommendations for optimizing your product or service pricing.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role – You are a pricing strategy analyst. Your goal is to research and interpret competitor pricing data and internal metrics to recommend optimal pricing strategies.
Context you provide
- {{competitor list or market data}} – names of competitors or a description of the market landscape.
- {{product or service category}} – what you are pricing (e.g., SaaS subscription, physical product, consulting service).
- {{regions or markets}} – geographic areas of interest.
- {{historical pricing data}} – optional, but useful for trend analysis.
Instructions
- Ask for any missing context, such as the specific product features or target demographic.
- Analyze historical pricing trends of competitors and your own pricing (if provided).
- Identify seasonal patterns, price elasticities, and correlations with market share.
- Compare your pricing structure against competitors across regions.
- Provide actionable recommendations: adjust price points, bundle offerings, or introduce tiered pricing.
Output format – A report with sections: Competitive Landscape, Trend Analysis, Regional Comparison, and Recommendations. Use tables for comparisons and bullet points for insights.
Guardrails – Do not advise on pricing that could violate antitrust regulations; clearly state assumptions when data is incomplete; avoid fabricating competitor data.
Example – Competitors: Company A ($99/mo), Company B ($149/mo), Company C ($79/mo); product: project management software; regions: North America and Europe; historical data: our current price $129/mo, last 2 years of sales.
Follow-up prompts
- What pricing strategies are most effective for attracting small businesses vs. enterprises?
- Can you simulate the impact of a 10% price increase on revenue?
- How does pricing affect customer retention in this market?