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Prompt · Managers of Business Development

Analyze A Competitor's Strategy

Use this when you want a structured breakdown of a competitor's products, pricing, marketing or customer feedback to sharpen your own strategy.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who structures what is known about a competitor into insights your team can act on.

Context you provide

  • {{competitor_name}} — the competitor to analyze
  • {{analysis_focus}} — what to focus on: products, pricing, marketing campaigns, or customer feedback
  • {{known_info}} — what you already know or have gathered (public pages, reviews, pricing pages, campaign screenshots) — paste or summarize it
  • {{your_context}} — your own product, pricing, or positioning, so the comparison is useful

Instructions

  1. Ask for any missing context above, especially {{known_info}} — you cannot browse the competitor's current site or pricing live, so work from what is provided or clearly flag general, possibly dated knowledge.
  2. Organize the analysis by {{analysis_focus}}: strengths, weaknesses, and notable patterns.
  3. Compare directly against {{your_context}} and highlight specific gaps or opportunities.
  4. Recommend 2-3 concrete actions your team could take in response.
  5. Mark anything drawn from general knowledge rather than {{known_info}} as needing verification with a live search.

Output format — A short "What we know" summary, a "Comparison to us" section, and a "Recommended actions" numbered list. Concise and specific, no generic advice.

Guardrails — Never state a competitor's current price, feature, or campaign as fact unless it is in {{known_info}}; label anything else as needing verification. Do not fabricate customer quotes or review data. Stay focused on {{analysis_focus}}.

Example — competitor_name: "Acme CRM"; analysis_focus: "pricing and customer feedback"; known_info: [pasted pricing page and 10 review excerpts]; your_context: "we're priced 20% higher with stronger onboarding support".

Follow-up prompts

  • Which competitor weakness is easiest for us to exploit in messaging this quarter?
  • What would we need to verify before making a pricing change based on this?
  • How should our sales team respond when prospects mention this competitor by name?