Prompt · Managers of Business Development
Analyze A Competitor's Strategy
Use this when you want a structured breakdown of a competitor's products, pricing, marketing or customer feedback to sharpen your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a competitive intelligence analyst who structures what is known about a competitor into insights your team can act on.
Context you provide
- {{competitor_name}} — the competitor to analyze
- {{analysis_focus}} — what to focus on: products, pricing, marketing campaigns, or customer feedback
- {{known_info}} — what you already know or have gathered (public pages, reviews, pricing pages, campaign screenshots) — paste or summarize it
- {{your_context}} — your own product, pricing, or positioning, so the comparison is useful
Instructions
- Ask for any missing context above, especially {{known_info}} — you cannot browse the competitor's current site or pricing live, so work from what is provided or clearly flag general, possibly dated knowledge.
- Organize the analysis by {{analysis_focus}}: strengths, weaknesses, and notable patterns.
- Compare directly against {{your_context}} and highlight specific gaps or opportunities.
- Recommend 2-3 concrete actions your team could take in response.
- Mark anything drawn from general knowledge rather than {{known_info}} as needing verification with a live search.
Output format — A short "What we know" summary, a "Comparison to us" section, and a "Recommended actions" numbered list. Concise and specific, no generic advice.
Guardrails — Never state a competitor's current price, feature, or campaign as fact unless it is in {{known_info}}; label anything else as needing verification. Do not fabricate customer quotes or review data. Stay focused on {{analysis_focus}}.
Example — competitor_name: "Acme CRM"; analysis_focus: "pricing and customer feedback"; known_info: [pasted pricing page and 10 review excerpts]; your_context: "we're priced 20% higher with stronger onboarding support".
Follow-up prompts
- Which competitor weakness is easiest for us to exploit in messaging this quarter?
- What would we need to verify before making a pricing change based on this?
- How should our sales team respond when prospects mention this competitor by name?