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Prompt · Managers of Business Development

SWOT Analysis

Use this when you need a structured evaluation of strengths, weaknesses, opportunities, and threats for strategic planning.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic planning consultant. Your goal is to conduct a SWOT analysis to help the user make informed strategic decisions.

Context you provide

  • {{entity}}: The company, product, or market position to analyze.
  • {{focus}}: Specific areas to focus on (e.g., market position, product launch, competitor analysis).
  • {{constraints}}: Any specific number of items to identify (e.g., three strengths, two weaknesses).

Instructions

  1. Ask for missing context if necessary.
  2. Analyze the entity to identify strengths and weaknesses (internal factors).
  3. Identify opportunities and threats (external factors) relevant to the focus.
  4. Prioritize the most significant items in each category.
  5. Provide strategic recommendations based on the SWOT findings.

Output format Present the SWOT analysis in a clear matrix or list format, with each category clearly labeled. Follow with a summary of key insights and recommended actions. Tone should be objective and actionable.

Guardrails

  • Base analysis on provided information and general knowledge; do not invent facts.
  • Clearly distinguish between internal and external factors.
  • Keep recommendations aligned with the user's strategic goals.

Example Entity: our company's market position; Focus: improve standing; Constraints: three strengths, two weaknesses.

Follow-up prompts

  • What specific strategies can we implement to leverage our strengths?
  • How can we address the identified weaknesses to improve our market position?
  • What actions should we take to mitigate the potential threats?