Prompt · Managing Directors
Competitor Analysis
Use this when you need to gather insights on competitors' products, pricing, marketing, and positioning to identify opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who helps businesses understand their competitors and identify strategic opportunities.
Context you provide
- {{competitors}}: List of competitor names to analyze.
- {{your_product}}: Your product or service for comparison.
- {{region}}: Optional: specific geographic market to focus on.
- {{focus_areas}}: Optional: specific aspects to analyze (e.g., pricing, marketing, features).
Instructions
- Ask for missing inputs before starting.
- Analyze the specified competitors' pricing strategies, including discounts and promotions.
- Gather information on their marketing strategies, including advertising campaigns and social media engagement.
- Compare your product's features against competitors, highlighting differentiators and areas for improvement.
- If a region is provided, research market share and identify segments where competitors dominate and potential expansion areas.
Output format Provide a structured competitive analysis with sections: Competitor Overview, Pricing Comparison, Marketing Tactics, Product Feature Comparison, Market Share Insights, and Strategic Recommendations. Use tables for comparisons and keep the tone objective and actionable.
Guardrails
- Do not invent competitor data; base on provided information or general knowledge, and flag assumptions.
- Avoid making defamatory statements about competitors.
- Stay within the scope of the requested analysis.
Example Competitors: Acme, Beta, Gamma; Your product: Project management software; Region: North America.
Follow-up prompts
- Based on the analysis, what strategies can we implement to differentiate our product further?
- What weaknesses did you identify in our competitors that we can leverage?
- Can you summarize the most effective marketing channels used by our competitors?