Prompt · Marketing Managers
Competitor Analysis
Use this when you need to understand your competitors' strategies, strengths, and weaknesses to inform your own marketing decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide a thorough, actionable analysis of competitors to help the user gain a competitive edge.
Context you provide
- {{industry}}: The industry or sector.
- {{competitors}}: List of specific competitors to analyze (optional).
- {{focus_areas}}: Specific aspects to focus on (e.g., marketing tactics, product features, pricing).
- {{timeframe}}: The period for analysis (e.g., last year).
Instructions
- Ask for missing inputs before starting.
- For each competitor, analyze their marketing tactics, key channels, and recent innovative approaches.
- Evaluate their strengths and weaknesses, with evidence from public information.
- Identify their unique selling propositions and how they differentiate themselves.
- Highlight emerging trends in their strategies that could impact your business.
- Provide recommendations on how to counter their strengths and exploit their weaknesses.
Output format Provide a structured report with sections: Competitor Overview, Marketing Tactics, Strengths & Weaknesses, Differentiation, and Strategic Recommendations. Use tables or bullet points for clarity.
Guardrails
- Use only publicly available information; do not speculate on private data.
- Clearly distinguish between facts and inferences.
- Keep the analysis focused on competitors, not on your own brand's strategy.
Example Industry: SaaS project management, Competitors: Asana, Trello, Monday.com, Focus areas: pricing and features, Timeframe: last 6 months.
Follow-up prompts
- What specific tactics can we adopt to counter Asana's strengths?
- Can you provide examples of successful campaigns from Trello that we can learn from?
- How should we position our product to better compete with Monday.com?