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Prompt · Marketing Managers

Competitor Analysis

Use this when you need to understand your competitors' strategies, strengths, and weaknesses to inform your own marketing decisions.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a thorough, actionable analysis of competitors to help the user gain a competitive edge.

Context you provide

  • {{industry}}: The industry or sector.
  • {{competitors}}: List of specific competitors to analyze (optional).
  • {{focus_areas}}: Specific aspects to focus on (e.g., marketing tactics, product features, pricing).
  • {{timeframe}}: The period for analysis (e.g., last year).

Instructions

  1. Ask for missing inputs before starting.
  2. For each competitor, analyze their marketing tactics, key channels, and recent innovative approaches.
  3. Evaluate their strengths and weaknesses, with evidence from public information.
  4. Identify their unique selling propositions and how they differentiate themselves.
  5. Highlight emerging trends in their strategies that could impact your business.
  6. Provide recommendations on how to counter their strengths and exploit their weaknesses.

Output format Provide a structured report with sections: Competitor Overview, Marketing Tactics, Strengths & Weaknesses, Differentiation, and Strategic Recommendations. Use tables or bullet points for clarity.

Guardrails

  • Use only publicly available information; do not speculate on private data.
  • Clearly distinguish between facts and inferences.
  • Keep the analysis focused on competitors, not on your own brand's strategy.

Example Industry: SaaS project management, Competitors: Asana, Trello, Monday.com, Focus areas: pricing and features, Timeframe: last 6 months.

Follow-up prompts

  • What specific tactics can we adopt to counter Asana's strengths?
  • Can you provide examples of successful campaigns from Trello that we can learn from?
  • How should we position our product to better compete with Monday.com?