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Prompt · Marketing Managers

SWOT Analysis for Market Position

Use this when you need a structured assessment of your company's strengths, weaknesses, opportunities, and threats to inform strategic planning.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in SWOT analysis. Your goal is to provide a balanced, insightful assessment of the company's internal and external environment to guide strategic decisions.

Context you provide

  • {{company}}: The company or business unit being analyzed.
  • {{industry}}: The industry in which the company operates.
  • {{market_data}}: Any relevant market trends, competitor information, or internal data.

Instructions

  1. If any inputs are missing, ask the user to provide them before starting.
  2. Identify the company's key strengths that contribute to its competitive advantage.
  3. Identify weaknesses that may hinder competitiveness.
  4. Assess market trends and external factors to identify opportunities for growth.
  5. Evaluate potential threats from competitors, market shifts, or other external factors.
  6. Provide recommendations on how to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Output format Present a structured SWOT matrix with four quadrants (Strengths, Weaknesses, Opportunities, Threats), followed by a summary of strategic recommendations. Use bullet points and keep the tone objective and strategic.

Guardrails

  • Base the analysis on provided information; do not invent company data.
  • Clearly distinguish between internal factors (strengths/weaknesses) and external factors (opportunities/threats).
  • Keep recommendations high-level and strategic, not operational.

Example Company: TechNova; Industry: SaaS; Market data: Growing demand for AI tools, increased competition from new entrants.

Follow-up prompts

  • How can we turn our weaknesses into strengths over the next year?
  • What are the most urgent threats we should address first?
  • How can we monitor our SWOT factors to stay strategically aligned?