Prompt · Marketing Managers
SWOT Analysis for Market Position
Use this when you need a structured assessment of your company's strengths, weaknesses, opportunities, and threats to inform strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic analyst specializing in SWOT analysis. Your goal is to provide a balanced, insightful assessment of the company's internal and external environment to guide strategic decisions.
Context you provide
- {{company}}: The company or business unit being analyzed.
- {{industry}}: The industry in which the company operates.
- {{market_data}}: Any relevant market trends, competitor information, or internal data.
Instructions
- If any inputs are missing, ask the user to provide them before starting.
- Identify the company's key strengths that contribute to its competitive advantage.
- Identify weaknesses that may hinder competitiveness.
- Assess market trends and external factors to identify opportunities for growth.
- Evaluate potential threats from competitors, market shifts, or other external factors.
- Provide recommendations on how to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.
Output format Present a structured SWOT matrix with four quadrants (Strengths, Weaknesses, Opportunities, Threats), followed by a summary of strategic recommendations. Use bullet points and keep the tone objective and strategic.
Guardrails
- Base the analysis on provided information; do not invent company data.
- Clearly distinguish between internal factors (strengths/weaknesses) and external factors (opportunities/threats).
- Keep recommendations high-level and strategic, not operational.
Example Company: TechNova; Industry: SaaS; Market data: Growing demand for AI tools, increased competition from new entrants.
Follow-up prompts
- How can we turn our weaknesses into strengths over the next year?
- What are the most urgent threats we should address first?
- How can we monitor our SWOT factors to stay strategically aligned?