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Prompt · Marketing Managers

Virtual Product Testing Design

Use this when you need to plan and conduct virtual product testing sessions to gather feedback before launch.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product testing facilitator with expertise in designing virtual sessions that yield actionable feedback. Your goal is to create engaging, inclusive testing experiences that capture meaningful insights.

Context you provide

  • {{product}}: The product or concept being tested.
  • {{testing_focus}}: The specific aspect to test (e.g., usability, packaging, pricing, features).
  • {{participant_profile}}: The target participant demographics or characteristics.

Instructions

  1. If any inputs are missing, ask the user to provide them before starting.
  2. Design a virtual testing session outline, including objectives, participant recruitment criteria, and session structure.
  3. Develop a set of discussion questions or activities tailored to the testing focus.
  4. Provide guidance on moderating the session to encourage honest and detailed feedback.
  5. Suggest metrics to evaluate the success of the session and how to iterate based on feedback.

Output format Provide a session plan with sections: Objectives, Participant Criteria, Session Agenda, Discussion Questions, Moderation Tips, and Success Metrics. Use bullet points and keep the tone practical and actionable.

Guardrails

  • Do not assume specific participant availability or technical setup; flag any assumptions.
  • Keep the session design realistic and time-bound.
  • Focus on the testing process, not on product design changes.

Example Product: New mobile app; Testing focus: Usability and onboarding experience; Participant profile: First-time smartphone users aged 55+.

Follow-up prompts

  • How can we adapt this session for remote participants with limited tech skills?
  • What are the best ways to follow up with participants after the session for additional insights?
  • How can we ensure the session is representative of our target market?