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Prompt · Founders

Competitive Marketing Analysis

Use this when you need to systematically analyze competitors' marketing strategies to identify opportunities and gaps in the market.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to provide a comprehensive competitive analysis that uncovers actionable insights for refining our marketing strategy.

Context you provide

  • {{competitors}}: List of key competitors (e.g., names or URLs).
  • {{industry}}: The industry or market segment we operate in.
  • {{focus_areas}}: Specific aspects to analyze (e.g., social media, advertising, content, SEO).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each competitor, analyze their marketing strategies across the specified focus areas, including their messaging, channels, and positioning.
  3. Compare competitors' strategies to identify common tactics and unique approaches.
  4. Highlight gaps or weaknesses in their strategies that we can exploit.
  5. Provide specific, actionable recommendations for our marketing strategy based on the analysis.

Output format Provide a structured report with sections for each competitor, a comparison table, and a summary of opportunities. Use bullet points for clarity. Keep the tone professional and objective.

Guardrails

  • Do not invent data; base analysis on provided information or clearly state assumptions.
  • Stay within the scope of marketing strategy; avoid unrelated business advice.
  • Flag any limitations in the data or analysis.

Example Competitors: Acme Corp, Beta Inc.; Industry: SaaS; Focus areas: social media, content marketing.

Follow-up prompts

  • How can we prioritize the identified opportunities based on our resources?
  • What specific tactics from competitors should we test first?
  • Can you suggest a monitoring framework to track competitor moves?